Multi-award-winning creative studio The-Artery has opened “THE-LAB,” a hub for creative artists and visual storytellers to not only operate, but also collaborate.
Based in NY, THE-LAB is structured to be an environment conducive to innovation, offering a home for complementary talent to work with and alongside each other. “First and foremost, this is a business playground for building companies, products, careers, and, most importantly, relationships,” explained Vico Sharabani, founder and executive creative director of The-Artery. “Our strategy is to design conditions in which bold and exciting ideas can be envisioned and launched organically rather than try to define what they’re supposed to be.”
Boasting a spacious physical layout within The-Artery’s own creative studio, THE-LAB hosts high-level talent curated from a diverse range of mediums, carefully taking into consideration the opportunities for collaboration and potential value for the community as a whole. With more still to come, industry powerhouses such as Imaginary Forces and Northbound are already using the space, adding their expertise in design and video production, respectively. Sustainable beverage container startup Uno is also driving its communications and awareness work through THE-LAB, as well as 77 Ventures Creative, which recently expanded into the space.
Directors Danielle Lessovitz (Cannes Film Festival official selection for Port Authority), Marcelo Bukin (winner of the IDA Award, Gold Award FIPA France, and FIDH Award), and Alfredo Rodriguez-Allen (SHOOT’s 2019 New Directors Showcase) were also welcomed into the fold for their capabilities across film, commercials, and photography. Additional creative standouts include AR technologist Itay Niv, art director Hélène Zünd, along with video artist and sr. motion graphics designer Gerry Rufman.
The hub’s sense of community and dedication to pushing boundaries reflects The-Artery’s approach when incubating new businesses and client relationships. “This launch embodies The-Artery’s values, character, and style,” said Sharabani. “From directors and producers to designers and technologists, we see instant and frequent collaborations happen all the time. Who knows, if THE-LAB continues to be a success, there may be additional locations.”
SMPTE elects board officers, regional governors
SMPTE®,the home of media professionals, technologists, and engineers, has revealed the board officers and regional governors who will serve terms beginning in January 2025.
Three new officers--Richard Welsh as SMPTE president, Eric Gsell as SMPTE executive VP, and Polly Hickling as SMPTE Education VP--have been elected for a two-year term from Jan. 1, 2025, to Dec. 31, 2026. One SMPTE officer, Lisa Hobbs, will be continuing her service as SMPTE secretary and treasurer for another two-year term. Additionally, Raymond Yeung will be stepping into the role of standards VP on Jan. 1, 2025.
“SMPTE’s membership has spoken,” said SMPTE interim executive director Sally-Ann D’Amato. “These officers have been tasked with an important responsibility, one each of them is prepared to tackle head-on. These next two years are looking bright for SMPTE!”
In addition to the officers, 10 regional governors were elected by the Society to serve two-year 2025-2026 terms.
These include the following regional governors, re-elected to continue their service:
Asia-Pacific Region Governor
Tony Ngai, Society of Motion Imaging Ltd.
EMEA - Central & South America Region Governor
Fernando Bittencourt, FB Consultant
United Kingdom Region Governor
Chris Johns, Sky UK.
USA - Central Region Governor
William T. Hayes, Consultant
USA - Eastern Region Governor
Dover Jeanne Mundt, Riedel Communications
USA - Western Region Governor
Jeffrey F. Way, Open Drives
Also elected were four newcomers to the SMPTE Board:
Canada Region Governor
Jonathan Jobin, Grass Valley
USA - Hollywood Region Governor
Allan Schollnick, Voxx... Read More