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    Apple Music becomes new sponsor of Super Bowl halftime show

    By SHOOTUpdated:No Comments1361 Views
    Eminem, Kendrick Lamar, Dr. Dre, Mary J. Blige, 50 Cent and Snoop Dogg, from left, perform during the halftime show during the NFL Super Bowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on Feb. 13, 2022, in Inglewood, Calif. The NFL has announced that Apple Music will be the new sponsor of the Super Bowl halftime show. The multi-year sponsorship will begin with Super Bowl 57 on Feb. 12, 2023, in Glendale, Ariz. Apple Music replaces Pepsi, who was the sponsor the past 10 years. (AP Photo/Adam Hunger, File)
    NEW YORK (AP) --

    Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning.

    The multi-year sponsorship will begin with this season's Super Bowl on Feb. 12 in Glendale, Arizona.

    Apple Music replaces Pepsi, which sponsored the show for the past 10 years. Terms were not announced, but analysts had expected the league to get at least $50 million per year for the rights.

    "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," Nana-Yaw Asamoah, the NFL's senior vice president of partner strategy, said in a statement. "We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology."

    Apple is also negotiating with the NFL for the rights to the "NFL Sunday Ticket" package of Sunday games that do not air in a viewer's home market. Amazon, Google and the Walt Disney Co. are also competing for the package, which has been on DirecTV since 1994.

    Over 120 million viewers watched last February's halftime show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.

    Tags:Apple MusicSuper Bowl halftime show



    Kevin Costner to receive MPSE Filmmaker Award; Greg Hedgepath named recipient of MPSE Career Achievement honor

    Thursday, November 21, 2024
    Kevin Costner (photo courtesy of Kevin Costner)

    Motion Picture Sound Editors (MPSE) will present Oscar®-winning filmmaker and actor Kevin Costner with the 2025 MPSE Filmmaker Award, bestowed annually to a filmmaker of distinction. And supervising sound editor Greg Hedgepath will receive the Career Achievement Award for his prolific career in sound editing. Both awards will be presented during MPSE’s 72nd Annual Golden Reel Awards Gala on February 23, 2025 at the Ebell Theatre in Los Angeles.

    The MPSE Filmmaker Award is bestowed upon an individual outside the sound community whose career has demonstrated a great appreciation and understanding of the impact of sound editing. The MPSE Career Achievement Award is presented to a person whose career has made a significant impact on the sound community through exemplary work, service or leadership.

    “Kevin Costner has captivated audiences with his powerful storytelling throughout his illustrious career,” said MPSE president David Barber. “From epic Westerns to poignant dramas, his use of sound as an integral component of his cinematic storytelling has stirred our emotions and immersed viewers in the worlds he’s created for decades. This passion for sound is abundantly clear in his latest ambitious project, the Horizon saga. We are thrilled to honor him with the Filmmaker Award, recognizing his exceptional contributions to the art of storytelling through sound in film and television.”

    Barber added, “Greg Hedgepath is a true titan in the world of sound. His contributions to cinema are immense, spanning decades and encompassing a remarkable range of genres. From the heart-pounding intensity of ‘Speed’ and ‘Twister’ to the nuanced drama of ‘Selma’ and ‘Straight Outta Compton’, Greg’s work has consistently elevated... Read More

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