By David Bauder, Television Writer
NEW YORK (AP) --An estimated 114.4 million people watched New England's thrilling win over Seattle, making it the fifth time in six years that a Super Bowl game has set a record for the most-watched event in U.S. television history.
The viewership eclipses the 112.2 million who watched Seattle beat Denver in the 2014 game, the Nielsen company said. The game also set standards for social media and online.
"Right now the NFL and the Super Bowl are defying media gravity," Mark Lazarus, NBC Sports Group chairman, said Monday. With the buildup involving the league's two top teams and a controversy over the inflation of footballs in the Patriots' conference championship, the game may have set another record even without the compelling finish, he said.
But that finish — a circus catch to put the Seahawks on the doorstep of a last-minute win and a game-saving interception by the Patriots' Malcolm Butler — kept viewers glued to the tube. An estimated 120.3 million people were watching during the last 10 minutes that the game was being shown, according to Nielsen. Lazarus said there were likely even more viewers, because Nielsen doesn't count people watching in sports bars, for example.
The ratings attest to the continued strength of the NFL as a television property despite a year of controversy over the league's response to domestic violence, and also to the ongoing power of live events to bring viewers together before their televisions.
Katy Perry has bragging rights, too. The singer's halftime performance was seen by 118.5 million people, the biggest audience ever for the halftime entertainment dating back to 1991, according to Nielsen.
Facebook said an estimated 65 million people conversed about the game on the social media site, more than any other Super Bowl and second only to two World Cup games last year for most talked-about events. There were some 265 million individual posts, comments or "likes," according to Facebook.
The moment drawing the most Facebook comments was just after the Patriots sealed the 28-24 victory, with the second being when Perry soared through stadium for her "Firework" finale to her show.
Twitter estimated there were 28.4 million tweets posted between the kickoff and 30 minutes after the game's conclusion, surpassing last year's game to be the most tweeted-about Super Bowl ever. It was second only to the 35.6 million tweets sent about last year's World Cup semifinal between Brazil and Germany.
Butler's interception really set the Twitter engines revving, with an estimated 395,000 tweets per minute, with 379,000 tweets per minute coming when the game actually ended, according to Twitter.
The television record came despite other options to view it. NBC Sports offered a live stream of the game to desktop computers and tablets, and an average of 800,000 people per minute were following the game in this manner, according to Adobe Analytics. Last year's game streamed by Fox had an average audience of 528,000 viewers.
An additional 600,000 watched the game with Spanish-language announcers on the NBC Universo cable network, Lazarus said.
For NBC Universal, the true value of broadcasting the game may be learned in the next few weeks. The company advertised upcoming shows on NBC, USA and E! Entertainment, and tried to drive viewers to the struggling "Today" show by featuring an interview with President Barack Obama by that show's Savannah Guthrie during the pregame.
An estimated 26.5 million people kept their sets on to watch an episode of NBC's "The Blacklist" following the game, making it the most-watched scripted program on the network in more than a decade.
A special edition of the "Tonight" show had 9.8 million viewers, Fallon's second-biggest audience after his debut last year.
Meanwhile, the digital video recorder maker TiVo reported that the top commercial played back by its users was Budweiser's "lost dog" spot. The second most played-back was the public service announcement about domestic violence involving a woman's 911 call for help.
Given the game's large audience, that indicates the ad was a real conversation-starter on the issue of domestic violence, said Tara Maitra, TiVo's senior vice president and general manager of content and media sales.
TiVo's ad ranking is also a reflection of the more serious tone taken by advertisers, she said. In the past, humorous and sometimes raunchy ads have generated the most TiVo playbacks.
“Scandal” cast will reunite for online script reading for hurricane relief in western North Carolina
The cast of ABC's hit political drama "Scandal" may need to brush up on their snappy, speedy delivery known as "Scandal-pace," because they're reuniting for a good cause. Its stars including Kerry Washington, Tony Goldwyn and Bellamy Young will take part in a live virtual script reading on Nov. 17 to raise money for hurricane relief in western North Carolina.
Beginning Friday, fans can go online and donate to reserve a spot for the online reading. Proceeds will benefit United Way of North Carolina. Everyone who donates will be able to take part in a virtual pre-event with the cast and Shonda Rhimes will give an introduction.
Additional guest stars will also be announced. The online fundraising platform Prizeo is also holding a contest where one person who donates online via their site will be selected to read a role from the script with the actors. The winner should not worry about the "Scandal"-pace, assured Young over Zoom.
"Whomever the lucky reader is can read at whatever pace they want," she said.
Young, who played Mellie Young, the first lady and later Republican presidential nominee on "Scandal," was born and raised in Asheville, North Carolina. She came up with the idea for the effort with a friend and took it to her fellow "Scandal" actors, who all jumped on board. Young said this is the first script reading the cast has all done together since the show ended after seven seasons in 2018.
Which episode they will be reading has not been announced yet.
Young said it's "been devastating" to see so many parts of her hometown badly damaged by Hurricane Helene, which ravaged western North Carolina one month ago.
To research the best use for donations, Young spoke with numerous political leaders, including North... Read More