Andrew Keller, who as part of an organizational restructuring last August left CP+B where he was CEO and executive creative director, has resurfaced at Facebook, becoming global creative director of its in-house Creative Shop, which works with brands and agencies on how to best use Facebook and Instagram in their campaigns, with the latest focus being on mobile. Creative Shop has teamed on campaigns with brands such as Budweiser, Toyota, Ford, Sprint and Amnesty International, and agencies including Droga5, 360i, Digitas LBi, and Colenso BBDO.
Keller fills a newly created position at Creative Shop where he will report to Mark D’Arcy, the agency’s chief creative officer.
Keller had been CEO at CP+B for five years before his departure last summer. He joined that agency as an art director in 1998 and rose up the ranks to become CP+B’s top creative and then took on the CEO mantle.