The ANA (Association of National Advertisers) and the Advertising Educational Foundation (AEF) announced that their boards of directors unanimously approved that the organizations join forces.
This decision reflects the long term strategies of both organizations to shape the future of the industry by connecting academia with the marketing community and ultimately attract the best talent to the industry. The ANA / AEF partnership will broaden the industry’s presence on campus, bring increased marketing content to the industry and provide newfound opportunities for education, research and a renewed focus on advertising’s role in culture, society and the economy.
The AEF will become a subsidiary of the ANA on July 1, 2015 and retain its status as a 501(c) (3) foundation. This partnership will expand the role of its board of directors to further a robust academic/industry mission.
Bob Liodice, president and CEO of the ANA, said; “We are delighted to welcome the AEF into the ANA family. This alliance will strengthen the connections between the advertising and academic communities. Our goal is to foster thought leadership through new research and educational content that will drive marketing excellence for marketers, agencies and publishers. Importantly our deep integration with professors and students will encourage the very best talent to join and stay with our industry”.
AEF president and CEO Paula Alex said, “We are thrilled to join forces with the ANA. Our objective is to strengthen the extraordinary foundation that we have built over the past 30 years with the academic community. Our programs and initiatives are at an all-time high, and our educational content is more robust than ever. This union will reinforce AEF’s core mission–to create and distribute educational content about the socio-economic role of advertising–while we create new opportunities with the marketing industry.”
Sony reports healthy profits on strong sales of sensors and games
Sony's profit rose 69% in July-September from a year earlier on the back of strong sales of its image sensors, games, music and network services, the Japanese electronics and entertainment company said on Friday.
Quarterly profit was 338.5 billion yen ($2.2 billion), up from 200 billion yen in the year-earlier period, while consolidated quarterly sales edged up 3% year-on-year to 2.9 trillion yen ($19 billion).
Tokyo-based Sony's latest quarterly results were boosted by healthy demand around the world for image sensors used in mobile products.
Sales also held up in its video games division. During the latest quarter, 3.8 million PlayStation 5 game consoles were sold globally, compared with 4.9 million units sold the same period a year ago.
Demand remained strong for PS5 game software, according to Sony.
The top-selling music releases from Sony for the quarter included "SOS" by SZA, David Gilmour's "Luck and Strange" and Kenshi Yonezu's "Lost Corner."
One area where Sony's business suffered was its pictures division, including TV shows and movies, which was impacted by production delays caused by the strikes in Hollywood.
Among the recent hit films from Sony was "It Ends With Us," a romantic drama based on a novel.
Sony, which also makes digital cameras and TVs, maintained its 980-billion yen ($6.4 billion) profit forecast for the fiscal year through March 2025, up 1% from the previous fiscal year.
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