Amy Lanzi has been named CEO of Digitas North America. She succeeds Jodi Robinson at Digitas, who will be moving into a new innovation-focused role at Publicis. (Digitas is part of the Digital Experience division of Publicis Groupe.)
Lanzi, chief operating officer for Publicis Commerce, has been an instrumental leader for Publicis Groupe, leading significant commerce growth in the holding company’s new business efforts and modernizing commerce for existing clients. Additionally, she drove the integration of Publicis Groupe’s recent commerce acquisitions, CitrusAd and Profitero, while spearheading key commerce partnerships. Lanzi is a well-respected leader building and activating a cross-functional community of 10,000 Commerce practitioners within Publicis Groupe while taking home varied honors including recognition as a She Runs It Trailblazing Mother of the Year. Prior to joining Publicis, Lanzi spent over 20 years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville and London.
Lanzi, who will also retain the chair position for Publicis Commerce, said, “Digitas has long been recognized for its work across data, creativity, media, and experience, showing it is a true unicorn when it comes to delivering unmatched client service. Today, Digitas is known for their unique approach to media fueled creativity. It’s gaining traction with our clients as a proprietary way to bring together fragmented parts of a brand’s ecosystem into one networked body of work with capabilities across media, creative, data, loyalty and technology. Together, we’ll fuse connected commerce through Digitas’ Networked approach, bringing powerful solutions to clients.”
