Amy Lanzi has been named CEO of Digitas North America. She succeeds Jodi Robinson at Digitas, who will be moving into a new innovation-focused role at Publicis. (Digitas is part of the Digital Experience division of Publicis Groupe.)
Lanzi, chief operating officer for Publicis Commerce, has been an instrumental leader for Publicis Groupe, leading significant commerce growth in the holding company’s new business efforts and modernizing commerce for existing clients. Additionally, she drove the integration of Publicis Groupe’s recent commerce acquisitions, CitrusAd and Profitero, while spearheading key commerce partnerships. Lanzi is a well-respected leader building and activating a cross-functional community of 10,000 Commerce practitioners within Publicis Groupe while taking home varied honors including recognition as a She Runs It Trailblazing Mother of the Year. Prior to joining Publicis, Lanzi spent over 20 years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville and London.
Lanzi, who will also retain the chair position for Publicis Commerce, said, “Digitas has long been recognized for its work across data, creativity, media, and experience, showing it is a true unicorn when it comes to delivering unmatched client service. Today, Digitas is known for their unique approach to media fueled creativity. It’s gaining traction with our clients as a proprietary way to bring together fragmented parts of a brand’s ecosystem into one networked body of work with capabilities across media, creative, data, loyalty and technology. Together, we’ll fuse connected commerce through Digitas’ Networked approach, bringing powerful solutions to clients.”
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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