Amplify, a creative agency specializing in experience and culture, is expanding its Los Angeles-based team with three senior appointments, following recent wins and campaigns for brands including Activision, Eventbrite, Klarna, Pinterest, SheaMoisture and Spotify.
Jo Kang has been appointed as group creative director, reporting to chief creative officer, Jeavon Smith. Kang joins Amplify this month from Jack Morton Worldwide US, where she spent 11 years, most recently as VP, group creative director. At Amplify, Kang will be the lead creative director based in its Los Angeles office, where her blend of U.S. and U.K. experience will enable her to work across all clients to grow and develop the creative output of Amplify LA from a work, client and team perspective.
Jessica McCarthy joined as SVP Operations in February from Imprint Projects where she was head of production. McCarthy is responsible for the operational development of the L.A. office, ensuring sustainable and effective structures are put in place to support the growth of the agency in the North American market. McCarthy reports to Mark McDermott, partner, U.S., and Lee Avery, chief operating officer.
Kat Leinhart joined in May as creative strategist and is leading the agency’s strategic output in the U.S., working across all clients, reporting into McDermott and Bonnie O’Hara, U.S. partner. Leinhart is working closely with Amplify’s clients and the creative team to create audience first, narrative-driven, culturally authentic strategy. Leinhart was most recently strategist at Imprint Projects, where she worked with a number of clients including Levi’s, Smashbox Open Studios and Amazon.
Headquartered in London, Amplify maintains hubs in L.A., Paris and Sydney.
