London International Awards (LIA) announced that Amber Finlay, sr. director, global brand communications at Converse, has been named jury president of The NEW.
“Amber’s diverse background – agency and client, creative, media and digital, makes her the best fit to chair this jury,” stated Barbara Levy, president of LIA. “The NEW was created for work that pushed the boundaries. It is a medium that is ever-changing to reflect the evolution of our industry and to honor those that create outside the box.”
This year LIA has made some significant changes to The NEW, adding new categories to reflect and champion evolution in the industry.
At Converse, Finlay gets to put her obsession with fashion and culture to use every day, overseeing the development of creative content that reflects the daring spirit of youth that drives the brand. Before taking a role on the brand side at Converse, she spent her career in roles spanning brand, digital and communications strategy at agencies such as Arnold Worldwide, Naked Communications, Deep Focus, mcgarrybowen, and DDB. With a passion for technology and how it shapes culture and people, Finlay has worked on projects across those agencies for brands including Google, HBO, Johnson & Johnson, Jack Daniels, and Progressive Insurance.
Finlay stated, “I’m honored to chair the 2017 jury for LIA’s competition for The NEW. If you buy into Arthur C Clarke’s thought that any sufficiently advanced technology is indistinguishable from magic, then there is nothing more exciting than creative work that fits into none of the existing boxes. I’m ready to see some magic.”
Judging will take place at Encore Las Vegas from September 29-October 7.
The initial entry deadline is the June 9. For more info, click here.
