If you are an Amazon Prime Video user, get ready to see ads on movies and TV shows starting next month.
Prime will include ads beginning on Jan. 29, the company said in an email to U.S. members this week, setting a date for an announcement it made back in September. Prime members who want to keep their movies and TV shows ad-free will have to pay an additional $2.99.
Amazon is also planning to include advertisements in its Prime service in the United Kingdom and other European countries, as well as Canada, Mexico and Australia next year.
The tech giant follows other major streamers –- such as Netflix and Disney –- who have embraced a dual model that allows them to earn revenue from ads and also offer subscribers the option to opt out with a higher fee.
Amazon said in its email that it will "aim to have meaningfully fewer ads" than traditional TV and other streaming providers.
The ads, the company said, "will allow us to continue investing in compelling content and keep increasing that investment over a long period of time."
Local school staple “Lost on a Mountain in Maine” from 1939 hits the big screen nationwide
Most Maine schoolchildren know about the boy lost for more than a week in 1939 after climbing the state's tallest mountain. Now the rest of the U.S. is getting in on the story.
Opening in 650 movie theaters on Friday, "Lost on a Mountain in Maine" tells the harrowing tale of 12-year-old Donn Fendler, who spent nine days on Mount Katahdin and the surrounding wilderness before being rescued. The gripping story of survival commanded the nation's attention in the days before World War II and the boy's grit earned an award from the president.
For decades, Fendler and Joseph B. Egan's book, published the same year as the rescue, has been required reading in many Maine classrooms, like third-grade teacher Kimberly Nielsen's.
"I love that the overarching theme is that Donn never gave up. He just never quits. He goes and goes," said Nielsen, a teacher at Crooked River Elementary School in Casco, who also read the book multiple times with her own kids.
Separated from his hiking group in bad weather atop Mount Katahdin, Fendler used techniques learned as a Boy Scout to survive. He made his way through the woods to the east branch of the Penobscot River, where he was found more than 30 miles (48 kilometers) from where he started. Bruised and cut, starved and without pants or shoes, he survived nine days by eating berries and lost 15 pounds (7 kilograms).
The boy's peril sparked a massive search and was the focus of newspaper headlines and nightly radio broadcasts. Hundreds of volunteers streamed into the region to help.
The movie builds on the children's book, as told by Fendler to Egan, by drawing upon additional interviews and archival footage to reinforce the importance of family, faith and community during difficult times,... Read More