Be Creative Management (BCM) has signed brand strategist Alicia Johnson. Johnson has been leading entertainment and consumer brand turnarounds for over 20 years.
The CW recently tapped Johnson for brand strategy and naming of their new digital content platform, CW Seed. Launched earlier this year, the new digital “channel” is an incubator for new program content geared to mobile millennials.
Johnson’s strategic leadership of the re-brand of Comedy Central repositioned them from being a TV “channel” into a media company.
“Alicia is like a brand therapist,” BCM partner, Aaron King said. “Sometimes it’s hard for clients to see the big picture when they're in the trenches. That’s where Alicia is brilliant. She devours consumer research, is a dedicated student of the market, and asks questions that lead clients to think of their brand in new ways."
Johnson’s deep agency experience gives her a unique perspective on the intersection of media, content and advertising. As the ECD for Euro RSCG (Havas) NY, she led a variety of consumer brands including the rebrand of Jaguar Cars as Global ECD for the automotive account. Her corporate wide brand turnaround moved the Jaguar brand from old, bald and boring to “Gorgeous,” and helped invigorate lagging sales.
Johnson joins BCM’s roster of creative agencies that includes Viewpoint Creative, SuperEstudio, Neo-Pangea, Fugitives Editorial, Canyon Design Group, and Edison Music.
Whitney Houston’s epic 1994 performance in South Africa will hit theaters as a concert film
Whitney Houston 's epic concert in South Africa staged after President Nelson Mandela's landmark election will be hitting theater screens this fall.
Houston's performance in 1994 has been turned into a fully-remastered theatrical release called "The Concert for a New South Africa (Durban)," according to a statement Tuesday from several collaborators, including Houston's estate, Sony Music Entertainment and Trafalgar Releasing.
The limited theatrical screening will debut Oct. 23 and feature the late singer's never-before-released show from Durban, South Africa. The project will come ahead of a new live album, "The Concert for a New South Africa (Durban)," which will be released Nov. 8.
"She loved South Africa; she loved the people, and she loved Nelson Mandela," said Pat Houston, the singer's sister-in-law and Houston estate executor who is an executive producer on the concert film. "This concert is one of the most consequential concerts of her career. On this momentous 30th anniversary, we are thrilled that we can release this film not only to her fans, but to the people of South Africa and its new generation."
In 1994, Houston took the stage for three concerts in South Africa including in Durban at Kings Park Stadium, Johannesburg and Cape Town. Her performances came in a newly unified post-apartheid nation following Mandela's historic election victory.
The concerts drew more than 200,000 attendees in a show filled with celebration of freedom, hope and unity. The proceeds from her concerts benefited numerous local South African children's charities through her foundation.
For the film, Houston's performance was remastered into 4K video along with enhanced audio. The concert film will be shown in nearly 900 cinemas in more... Read More