Ali Rez, Impact BBDO’s chief creative officer in the MENAP region, has been named the 2022 TV/Cinema and Online Film Jury president.
Rez commented, “What an absolutely stellar jury to lead at an absolutely stellar show–I am incredibly honored, and look forward to seeing some of the most impactful films of the year. Films that engage you, that astound you, that transform behavior and industry, that move brands forward, that shape culture.”
Barbara Levy, president of LIA, said, “This is a category that offers so much in terms of not just the idea, but also how the idea is crafted and executed. The combined expertise and experience of the jury under the leadership of Ali will ensure that no piece of great work will be overlooked.”
Spain's Aitana Bonmati celebrates after scoring a goal, during the women's Group C match between Spain and Japan, at La Beaujoire Stadium, during the 2024 Summer Olympics Thursday, July 25, 2024, in Nantes, France. (AP Photo/Jeremias Gonzalez, File)
Netflix has secured the U.S. broadcasting rights to the Women's World Cup in 2027 and 2031 as the streaming giant continues its push into live sports.
The deal announced Friday is the most significant FIFA has signed with a streaming service for a major tournament. The value was not given, though international competitions in women's soccer have struggled to draw high-value offers.
"Bringing this iconic tournament to Netflix isn't just about streaming matches," its chief content officer Bela Bajaria said in a statement. "It's also about celebrating the players, the culture and the passion driving the global rise of women's sport."
Netflix dipped into live sports last month with more than 60 million households watching a heavily hyped boxing match between retired heavyweight legend Mike Tyson and social media personality Jake Paul. Some viewers reported streaming problems, however.
Netflix also will broadcast two NFL games on Christmas Day: the Kansas City Chiefs at the Pittsburgh Steelers and Baltimore Ravens at the Houston Texans. That's part of a three-year deal announced in May.
World Cups are typically broadcast on free-to-air public networks to reach the biggest audiences, and the last women's edition in 2023 earned FIFA less than 10% of the men's 2022 World Cup.
FIFA president Gianni Infantino had publicly criticized public broadcasters, especially in Europe, for undervaluing offers to broadcast the 2023 tournament that was played in Australia and New Zealand. That tournament was broadcast by Fox in the U.S.
"This agreement sends a strong message about the real value of the FIFA Women's World Cup and the global women's game," Infantino said.
The World Cup rights mark another major step in Netflix's push... Read More
