ZONZA–a digital asset management and content-distribution platform used by global marketers and jointly owned by Deluxe and Hogarth Worldwide–will integrate Ad-ID, the ad-coding system developed by the American Association of Advertising Agencies (4As) and the ANA (Association of National Advertisers).
The integration marks the first for a digital asset management (DAM) platform and represents a significant development toward Ad-ID’s goal of becoming a global standard. The development was announced today by Greg Smith, general manager of Deluxe Advertising Services, who also serves as chief operating officer of ZONZA, and Harold Geller, chief growth officer of Ad-ID.
Ad-ID is designed to enable users to enter metadata easily, safely and securely to advertising assets in order to track those assets more reliably across platforms. In 2013 Ad-ID was selected by SAG-AFTRA as the sole commercial identifier for all commercials produced for television, radio and digital platforms featuring union members.
Ad-ID is at the vanguard of addressing the vexing challenge of video ad viewability. Various sources recently have estimated that at least half of all digital video ads are not truly viewed.
“ZONZA is the ‘engine’ Deluxe Advertising Services uses to deliver clients’ content to outlets such as TV stations and networks,” Smith said. “Beyond the known advantages of having a standard ID for each ad and a singular location for core metadata, Ad-ID’s integration into ZONZA gives our clients and prospects the ability to leverage Ad-ID on a global basis, and major clients have cited this as a benefit. Improved standardization and identification in advertising will lead to greater scale for the industry.”
Collectively, Deluxe Advertising Services and sister companies touch over 80% of all advertising, servicing the majority of top brands and agencies for visual effects, color finishing, editorial and distribution.
“Hogarth’s aim has always been to help businesses better use creative assets in production,“ said Barry Jones, co-founder and CEO of Hogarth Worldwide. “ZONZA’s integration with Ad-ID is very much in line with this vision and can transform the way content is handled and shared. This is another step in ZONZA’s journey to become the tool of choice to store, deliver and distribute creative assets globally between agencies, networks and all their partners.”
The ZONZA-Ad-ID alliance represents an expansion of Deluxe’s relationship with Ad-ID, which is integrated into Deluxe‘s MediaVu, a leading provider of ad clearance.
Canada orders TikTok’s Canadian business to be dissolved but won’t block app
Canada announced Wednesday it won't block access to the popular video-sharing app TikTok but is ordering the dissolution of its Canadian business after a national security review of the Chinese company behind it.
Industry Minister François-Philippe Champagne said it is meant to address risks related to ByteDance Ltd.'s establishment of TikTok Technology Canada Inc.
"The government is not blocking Canadians' access to the TikTok application or their ability to create content. The decision to use a social media application or platform is a personal choice," Champagne said.
Champagne said it is important for Canadians to adopt good cybersecurity practices, including protecting their personal information.
He said the dissolution order was made in accordance with the Investment Canada Act, which allows for the review of foreign investments that may harm Canada's national security. He said the decision was based on information and evidence collected over the course of the review and on the advice of Canada's security and intelligence community and other government partners.
A TikTok spokesperson said in a statement that the shutdown of its Canadian offices will mean the loss of hundreds of local jobs.
"We will challenge this order in court," the spokesperson said. "The TikTok platform will remain available for creators to find an audience, explore new interests and for businesses to thrive."
TikTok is wildly popular with young people, but its Chinese ownership has raised fears that Beijing could use it to collect data on Western users or push pro-China narratives and misinformation. TikTok is owned by ByteDance, a Chinese company that moved its headquarters to Singapore in 2020.
TikTok faces intensifying scrutiny... Read More