The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., announced a slate of new members elected to its Board of Directors at the organization’s board meeting on Wednesday. The board is led by Laura Desmond, Global CEO of Starcom MediaVest Group.
The new members of the Board of Directors are:
· Tom Adamski, CEO, Razorfish Global
· Michael Barrett, President & CEO, Millennial Media
· Kasha Cacy, President, US, UM
· Susan Canavari, Chief Brand Officer, JPMorgan Chase
· Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America
· Ezra Cooperstein, President & COO, Fullscreen
· Stefano Curti, President & General Manager, Pfizer Consumer Healthcare, Pfizer
· Seth Dallaire, VP, Global Ad Sales, Amazon
· Rajeev Goel, Co-founder & CEO, PubMatic
· Henry Gomez, EVP, CMO & CCO, HP
· Kathleen Hall, CVP, Global Advertising and Media, Microsoft
· Dana Hayes, GVP, Global Partner Development, Acxiom
· Dawn Hudson, CMO, NFL
· Serge Matta, President & CEO, comScore
· Michael Mendenhall, Chief Marketing & Communications Officer, Flextronics
· Lori Senecal, President & CEO, MDC Partner Network / Global CEO, CP + B
· Lisa Utzschneider, SVP, Americas Sales, Yahoo
· Scott Wells, CEO, Clear Channel Outdoor Americas
· David Williams, Chairman & CEO, Merkle
· Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle
The Ad Council produces 40 national public service campaigns annually on behalf of non-profit organizations and federal government agencies. The creative is developed pro bono by leading creative agencies and the ads run in time and space donated by the media. Last year Ad Council campaigns received more than $1.6 billion in donated media.
The board of directors is comprised of leading executives from numerous industries, among others, media companies, creative and digital agencies, technology and corporate advertisers. The board provides guidance on creative strategy, media placement and outreach, and helps secure funding for the organization’s operations. The new directors will help further the Ad Council’s goals of engaging millennials and developing more strategic partnerships on behalf of causes.
Lisa Sherman, president and CEO of the Ad Council, said, “I am confident that these new members will help us navigate an ever-changing media landscape to elevate the Ad Council as a leader in social marketing and further our legacy of developing creative and impactful work.”