The Association of Music Producers has announced plans to hold the 3rd Annual AMP Awards for Music and Sound at City Winery in New York, returning to the site of 2014’s acclaimed, sold-out show. The event is set for Wednesday, May 6, 2015.
In just two years the AMP Awards has become the music industry’s signature event honoring outstanding achievement in music and sound for advertising, branding and media. With 11 unique categories and creation of the AMP Awards Hall of Fame, the event has brought together professionals from the music, advertising, marketing and entertainment worlds to celebrate the best of the best. Prior inductees into the AMP Awards Hall of Fame have included such pioneering brands as Coca-Cola, McDonald’s, Budweiser and Nike.
“We’re very excited to be bringing the AMP Awards back to City Winery for 2015,” said Marlene Bartos, president of AMP and executive producer at Yessian Music in New York. “As the ad industry’s only competition devoted solely to the creative contribution of music and sound, this is an important acknowledgement of the power and value of our members’ work. And with our Hall of Fame inductions, we in turn acknowledge the consistent excellence in the use of music and sound that our most progressive marketers have demonstrated in their brand messaging.”
Participating again on the 2015 AMP Awards Advisory Board will be inaugural Board Chair Josh Rabinowitz, executive VP/director of music, Grey Worldwide, and 2014 Chair Rani Vaz, sr. VP/director of music and radio, BBDO. The Best In Show winner last year went to Chipotle’s “The Scarecrow,” an animated short that featured music supervision by duotone audio group.
Rocking the celebration at the 2014 Awards gala were performances by Island Records artist American Authors and Capital Records artist Sky Ferreira. The 2015 lineup will be announced early in the new year, along with a full list of Advisory Board members and details on the AMP Award call for entries.
Mike Pierantozzi joins Movers+Shakers as exec creative director
Creative agency Movers+Shakers has appointed Mike Pierantozzi as executive creative director. In this new role, he will help guide the creative direction of Movers+Shakers’ socially-native campaigns. Pierantozzi will report to co-founder and chief creative officer Geoffrey Goldberg.
With nearly two decades of experience as a copywriter, creative director, and multi-platform storyteller, Pierantozzi brings a wealth of knowledge from his work with major brands including Kraft, Unilever, IBM, and Walmart. He has led the creation of award-winning campaigns for agencies like Red Tettemer, Ogilvy, The Brooklyn Brothers, TAXI, Saatchi & Saatchi, and most recently, Vayner, where he spearheaded culturally iconic work for Planters including “Death of Mr. Peanut.” He led the National Down Syndrome Society and Luvs account, whose “First Kid. Second Kid” campaign was awarded by the Effies, ADC, Clios and LIAs.
Outside of the office, Pierantozzi practices what he teaches brands. He’s gone viral multiple times on his own TikTok account, featuring comedic interactions with his son and a trombone. He’s accumulated 15K followers on TikTok.
“Mike brings a rare and awesome combination of deep social and platform experience, a keen eye for excellent storytelling, and a humble and kind approach to leadership,” said Goldberg. “Mike’s got a knack for turning brand stories into cultural movements, making him the perfect fit for Movers+Shakers. He’s got the kind of bold vision and attention to culture that fits perfectly with our mission to push creative boundaries and drive industry firsts. Plus, as a creator himself he has the innate ability to make people stop, laugh, and share--which is exactly what we’re about.”
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