The 62nd annual D&AD Awards, with its ceremony due to take place on Wednesday (5/22) in London, unveiled the first shortlist from the following categories: Art Direction, Book Design, Branding, Casting, Commerce, Digital & Social, Digital Design, Direct, Editing, Entertainment, Experiential, Film, Graphic Design, Media, Music Videos, Packaging Design, Photography, PR, Production Design, Radio & Audio, Visual Effects, and Writing for Design. The full shortlist will be announced tomorrow (5/21)
D&AD president 2024 Jack Renwick commented, “In a climate where projects and resources are increasingly under pressure, creativity remains unstoppable. Looking across the shortlist, creatives are showing that they can think their way around these restrictions and continue to create brilliant, impactful work.”
There were a total of 12,387 entries made up of over 30,000 individual pieces of work, the highest number of entries since 2007. 300+ international judges gathered in London to make up 43 juries across award categories including Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.
Entries were from 78 countries, the highest number on record in a decade. Six percent of entries were from the Middle East and India, 21% from Europe (excluding U.K. and Ireland), 31% from the U.S. and Canada, 3% from South East Asia, 18% from UK and Ireland, 5% from Oceania, 5% from Latin America, 4% from China, 5% from Japan and Singapore, and 2% from Africa.
All 937 shortlisted entries to date are showcased on the D&AD website.
The D&AD Awards celebrate creative excellence, believing creativity is critical to commercial, economic, social and cultural success. The D&AD Awards competition incorporates more than 43 categories judged by 300+ of the world’s leading creatives from over 60 countries (54% female-identifying), recognising work that will inspire both seasoned and emerging talent. As a charity, awards entries enable D&AD to fund educational programs such as D&AD Shift, a free, industry-led night school for self-taught creatives from under-represented backgrounds, currently running in London, New York, Berlin, São Paulo and Sydney, with more locations to be announced.
New categories such as Luxury, Pharma, Sustained Impact, Health and Wellbeing reflect the evolving landscape of the creative industries, acknowledging the increasing importance of these sectors in marketing and design.
The total number of entries shortlisted in each category announced so far are:
- Art Direction (33)
- Book Design (20)
- Branding (68)
- Casting (31)
- Commerce (35)
- Digital & Social (84)
- Digital Design (26)
- Direct (79)
- Editing (16)
- Entertainment (45)
- Experiential (47)
- Film (56)
- Graphic Design (109)
- Media (45)
- Music Videos (42)
- Packaging Design (41)
- Photography (16)
- PR (52)
- Production Design (14)
- Radio & Audio (29)
- Visual Effects (25)
- Writing for Design (24)
