Team One has brought analytics leader Zach Baze aboard as its executive director of data and effectiveness. He becomes part of the agency’s executive leadership team.
“We’ve hired Zach to help our clients create business value from their data systems,” said Julie Michael, Team One CEO, adding, “Data touches every aspect of our business — media, web, advertising, experiential, influencer marketing — and this role is important in connecting all aspects of our integrated business model.”
Baze said, “Team One’s focus on affluent consumers and premium brands was especially appealing to me when making the decision to join the organization. Ultimately my goal is to help Team One launch more remarkable ideas on behalf of our clients.”
Baze has experience in CRM, web, media and advertising. Prior to joining Team One, he served as the chief intelligence officer for the digital experience group at Publicis, where he oversaw the data science, data design, analytics and research disciplines and worked to ensure that the company’s data and research assets were deployed strategically to solve client business problems, including those for US Bank, Stella Artois, Charles Schwab, Unilever, Bacardi and Google.
