Production house Fela has added photographer Ro.lexx to its roster of artists in the U.S. and Canada. This marks a creative evolution for Fela as it broadens the scope of its representation from commercial and film directors to still photographers such as Ro.lexx whoโs collaborated with a wide array of notable artists and athletes including Kendrick Lamar, Billie Eilish, Khalid, Summer Walker, Rosalia, YG, Kobe Bryant, and Odell Beckham Jr. Ro.lexxโs portfolio also includes partnerships as a photographer with brands like Nike, Jordan Brand, Leviโs, and Adidas. Ro.lexx began her career close to a decade ago, quickly making a mark with her iconic album cover for Bryson Tillerโs โTrapsoul.โ In addition to her photography, Ro.lexx has also served as a brand architect for artists, helping to develop their aesthetic to more fully resonate with their audience….
Paris-headquartered Publicis Groupe has acquired Mars United Commerce, billed as being the worldโs largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their products consumersโ top choice in online and offline shopper ecosystems. Founded 50 years ago, Mars is known for its history of innovation, deep understanding of shoppers, proprietary commerce insights platform and its extensive retailer relationships. Under the leadership of its CEO Rob Rivenburgh, Marsโ proprietary technology and solutions will further scale and supercharge Publicisโ existing commerce capabilities. Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketeersโ winning strategies. But activating in commerce has become increasingly complex, as brands must navigate a fragmented array of channels, media, technologies and data. The combination of Mars and Publicis Groupe solves for this complexity by creating a powerful connected commerce solution, allowing clients to plan and activate through the full marketing funnel and increase sales at the point of purchase….
Toronto-based Bond has appointed Aaron Worsham as chief technology officer and Mike Valeriati as chief financial officer. Worsham will lead the enhancement of Bondโs proprietary and partner technology suite. Worshamโs background is in software platform design, product development and MarTech. He comes from Merkle and has extensive prior experience working with Fortune 1000 companies. Valeriati comes to Bond from Dentsu Canada where he held progressive leadership roles with the most recent being CFO….
Rep Report for October 4, 2024
Ad agency Motive--which works with clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dickโs Sporting Goods--has hired industry veteran Matt Carle as SVP of partnership & growth. He will play a core role in connecting Motive to even more great brands and to build long standing relationships. Carle joins the Denver-based agency with over 25 years of industry and leadership experience focused on strategic business development, program development and delivery, and client relations. Prior to joining Motive, he held key roles within the Omnicom Experiential Group, including EVP at Pierce and SVP of growth at GMR Marketing. His diverse experience spans B2C, B2B, and B2E work for clients including Meta, Deloitte, Lego, Verizon and Walmart....
Independent marketing agency Luquire, which is celebrating its 40th anniversary, has named Adam Levine as its first-ever chief marketing officer. He will report to CEO Brooks Luquire. Levine, who brings two decades of experience to his new roost, has held key roles at Terri and Stanley, DraftFCB and Deutsch NY. He had most recently served as new business consultant at Terri and Sandy, Prior to that, he was chief growth officer at DraftFCB, and EVP/brand director at Deutsch NY. He has also worked on brands as varied as Revlon, Snapple, Microsoft, Zoloft and IKEA...,.
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