Paris-headquartered Havas has acquired U.K.-based global digital data agency DMPG to help power its clientsโ marketing transformations and unlock untapped value from advertisersโ data and technology investments. Havasโ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure business impact across their omnichannel marketing activities. DMPG will join the organization under Havas Media Networkโs data, tech and analytics consultancy, CSA. Founded 11 years ago by Steve Carrod and Tom Marianczak, DMPG has built a powerful suite of digital data technology services including: customer experience strategy; digital analytics design, implementation and adoption; experience optimization program creation; and execution and omnichannel data activation support. DMPG also is a certified partner of Adobe, Google, Tealium, ObservePoint, Optimizely and Treasure Data, among other key enterprise technologies. DMPG works with Shutterfly, TUI, The Economist, RS Group, Boden, River Island, and Center Parcs, among others. The acquisition further bolsters Havasโ existing data, tech and analytics capabilities that sit within CSA. Launched in 2023, CSA now encompasses more than 400+ data experts across 20+ countries delivering end-to-end data and technology solutions rooted in meaningful business growth. CSA services clients at all stages of data maturity and gives them a competitive advantage by combining smart people and advanced technology to generate actionable insights from their data to drive more value from their investment in digital and media. DMPG will integrate into Havas Media Network UK, as part of the CSA Network and will help scale the data and tech consultation service offering across all its practices–Media, Creative and Health–globally. DMPG managing director Carrod will retain the same job title, reporting to Chris Attewell, CEO of Search Laboratory and CSA lead in the UK.
Digital experience agency Barbarian in NY has acquired digital transformation company, g-Innovations, which is headquartered in North Carolina with an offshore presence in Hyderabad, India. This new partnership merges Barbarianโs creative and strategic strengths with g-Innovationโs development and implementation, resulting in an end-to-end experience for customers. As a part of the integration, g-Innovations president and chief architect Gourang Mehta will join Barbarian as managing director. In his new role, he will be responsible for implementing g-Innovationsโ expertise in technology and digital marketing into the existing offerings of the agency and beyond….
Optimus promotes Caralyn Moore to editor
Caralyn Moore has been promoted to editor at Optimus, the production and post house with offices in Chicago and New York. Moore started at Optimus in 2019 as a seasoned assistant editor, next earning the title of senior assistant and now making the jump to editor.
Moore has cut spots for such brands as CDW, Chicago Humanities Festival, Famous Footwear, Hillshire Farm, Walgreens and WW. In addition, she edited the independent feature film All Happy Families, which premiered at the 60th Chicago International Film Festival last fall and is releasing in select AMC Theatres nationwide on September 20.
โEditing is like a big open-ended puzzle, where you only use a fraction of the pieces and there are no right answers (though there are definitely wrong ones),โ said Moore. โI love the challenge of finding the right balance of visuals, pacing, music, sound, and information--itโs precarious, itโs challenging, itโs endlessly creative and fun.โ
โCaralyn has proven time and again how skilled she is in her craft,โ said Angelo Valencia, Optimus managing editor/partner. โHer calming presence always makes you feel you are going to be well taken care of and her attention to detail is second to none. I am so excited for her to showcase her talent for everyone to see.โ
Born and raised in Northern Virginia, just outside Washington, DC, Moore was passionate about theater classes at school and making short films with her friends and family. Her love of writing, acting and especially editing, landed her at Northwestern University for film school. Following graduation, Moore spent time in the documentary production world in Washington, DC, and then several years freelance assistant editing back in Chicago.
โCaralynโs... Read More