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    Street Talk for September 13, 2024

    By SHOOTUpdated:No Comments291 Views
    Pictured (l-r) are: Steve Carrod, founder and managing director, DMPG; Tom Marianczak, founder and head of technical services, DMPG; and Patrick Affleck, CEO of UK and Ireland, Havas Media Network UK (photo by Joshua Oduse).
    NEW YORK --

    Paris-headquartered Havas has acquired U.K.-based global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas’ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure business impact across their omnichannel marketing activities. DMPG will join the organization under Havas Media Network’s data, tech and analytics consultancy, CSA. Founded 11 years ago by Steve Carrod and Tom Marianczak, DMPG has built a powerful suite of digital data technology services including: customer experience strategy; digital analytics design, implementation and adoption; experience optimization program creation; and execution and omnichannel data activation support. DMPG also is a certified partner of Adobe, Google, Tealium, ObservePoint, Optimizely and Treasure Data, among other key enterprise technologies. DMPG works with Shutterfly, TUI, The Economist, RS Group, Boden, River Island, and Center Parcs, among others. The acquisition further bolsters Havas’ existing data, tech and analytics capabilities that sit within CSA. Launched in 2023, CSA now encompasses more than 400+ data experts across 20+ countries delivering end-to-end data and technology solutions rooted in meaningful business growth. CSA services clients at all stages of data maturity and gives them a competitive advantage by combining smart people and advanced technology to generate actionable insights from their data to drive more value from their investment in digital and media. DMPG will integrate into Havas Media Network UK, as part of the CSA Network and will help scale the data and tech consultation service offering across all its practices–Media, Creative and Health–globally. DMPG managing director Carrod will retain the same job title, reporting to Chris Attewell, CEO of Search Laboratory and CSA lead in the UK.

    Digital experience agency Barbarian in NY has acquired digital transformation company, g-Innovations, which is headquartered in North Carolina with an offshore presence in Hyderabad, India. This new partnership merges Barbarian’s creative and strategic strengths with g-Innovation’s development and implementation, resulting in an end-to-end experience for customers. As a part of the integration, g-Innovations president and chief architect Gourang Mehta will join Barbarian as managing director. In his new role, he will be responsible for implementing g-Innovations’ expertise in technology and digital marketing into the existing offerings of the agency and beyond….

     

     

     

     

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    Gloria Colangelo joins Identity as managing partner

    Wednesday, November 20, 2024

    Production company Identity has brought Gloria Colangelo on board as managing partner.

    Having spent decades in the production industry in senior roles, including a lengthy tenure as executive producer at companies Assembly and MacGuffin Films, Colangelo brings a wealth of experience to her new position at Identity, which marks a professional evolution of her own. “After an incredibly fulfilling career, I reached a point where I was ready to take on a new challenge and pursue a longtime goal of becoming a partner--playing a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth,” she said.

    As managing partner at Identity, Colangelo effectively reunites with former colleague, EP Molly Mitchell, and assumes a more hands-on role in shaping the company’s vision and trajectory. “Molly and I are deeply involved,” said Colangelo, “in every aspect of production, from sales and bidding to overseeing shoots and wrapping jobs. This approach feels natural to me, as I’ve always thrived in a role where I’m engaged in all stages of the process. I’m also extremely grateful for the opportunity to be working with owner/EP Joe Masi, someone who I’d admired from afar, and having the support of his belief in our vision.”

    Along with her day-to-day operations, Colangelo is also playing a pivotal role in bolstering Identity’s already strong roster of directing talent. For the new managing partner, however, it’s important that connecting new and existing storytellers occur rather naturally. “I didn’t come to Identity with a set roster,” she explained. “Instead, as I made the decision to embark on this new journey, a few directors I’d worked closely with expressed a strong interest in joining... Read More

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