London-based we are HUMAIN has been officially launched by founders Matt Morgan and Charlie Lonngren. The content creation company leverages its extensive experience in traditional production with advanced AI tools and AI artists to bring clients’ ideas to life. Morgan is a seasoned EP and digital production expert with over 20 years of experience leading innovative, high-impact projects for brands such as Coca-Cola, Apple, Sky and The Prince’s Trust. Throughout his career across leading digital-first organizations including founding Moonshine Media, Morgan has been known for delivering complex, immersive digital experiences and for pioneering ethical AI production. Lonngren is an accomplished agency producer. With over 25 years of experience, she has created standout content for leading agencies and global brands including Google, Guinness and Toyota….
Street Talk for February 21, 2025
Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front--to institute a media blackout and to offer no further comment.... Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team--including founder and CEO Juan Manuel “Papon” Ricciarelli--will stay on to ensure continuity and preserve its distinctive creative identity.... Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of... Read More