Tiffany Edwards has joined Publicis Creative as EVP of integrated growth and business acceleration while Ramon Jimenez and Dylan Viner have come aboard as co-chief strategy officers and partners at Le Truc, Publicis Groupe’s next-generation creative collective. Edwards, Jimenez and Viner will be based in NYC and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US. Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupe’s creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Edwards brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of The One Club and foundation & inclusion manager of the Advertising Club of New York. Her accolades include ADCOLOR’s Rising Star Award, and AAF’s Mosaic Award. Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. And Viner most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted clients including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across brands such as Nike, Mercedes Benz and Rolex….
Rep Report for December 20, 2024
Creative content company Chromista has added DiMaggio + T-Reps to handle representation on the West Coast. Jeanie DiMaggio and Tracy Fetterman joined forces eight years ago to establish DiMaggio + T-Reps. Together, they bring over 20 years of experience and jointly represent a diverse roster of live-action, VR/AR, AI and digital content commercial production companies. Before T-Reps, Fetterman was the in-house West Coast sales rep for Partizan. DiMaggio founded DiMaggio Representation 17 years ago after working in house as a West Coast sales rep for Hungry Man. Led by founders Darren Aronofsky, Scott Franklin, and Ted Robbins, and partner Adina Birnbaum, Chromista offers innovative creative solutions for all media platforms, including commercial, experimental, narrative, social, and beyond. Chromista’s roster of esteemed talent is responsible for films like The Thicket, the upcoming A24 film Friendship, and the Starz dark comedy series Sweetpea. Chromista’s recent brand collaborations include Ford, Chase Sapphire, EA Games, Sid Meier’s Civilization VII, Stouffer’s, Cybersmile, McDonald’s, Samsung, and DoorDash....
ArtClass Content is now being represented on the West Coast by the 1961, led by Frank Antonoff and Faith Loop. Founded by Antonoff in 2023, the 1961 is the culmination of Antonoff’s career as a talent rep and maintains a roster of live-action, animation, design, VFX, and editorial clients. ArtClass Content is headed by founder and Emmy-winning director Vincent Peone, managing partner Geno Imbriale and managing director Kirsten Arongino. ArtClass turns out top-drawer branded content, music videos, digital activations, documentaries, and... Read More