Tiffany Edwards has joined Publicis Creative as EVP of integrated growth and business acceleration while Ramon Jimenez and Dylan Viner have come aboard as co-chief strategy officers and partners at Le Truc, Publicis Groupe’s next-generation creative collective. Edwards, Jimenez and Viner will be based in NYC and report directly to Gareth Goodall, chief strategy officer of Publicis Creative US. Edwards joins to drive multicultural strategy rooted in breakthrough creativity and will be tasked with supercharging the integrated growth and business acceleration functions of Publicis Creative US with a focus on helping brands strengthen and build connections with multicultural audiences. She will leverage her deep industry experience in developing multicultural enterprise strategies while serving as a consultant to Publicis Groupe’s creative agencies, including Leo Burnett, BBH, Saatchi & Saatchi, Fallon, the community, and Team One. Edwards brings two decades of expertise to Publicis, previously serving as the global head of DEI at Droga5 as well as the education & diversity director of The One Club and foundation & inclusion manager of the Advertising Club of New York. Her accolades include ADCOLOR’s Rising Star Award, and AAF’s Mosaic Award. Jimenez most recently served as global principal at brand consultancy Wolff Olins, where he led strategy for accounts such as LEGO, Meta, Amazon, and Expedia Group. He brings a blend of agency and client-side experience to Le Truc. Having led product innovation, integrated campaigns, IP development, and experience design from roles at Droga5, Viacom, R/GA, JWT and Vice. And Viner most recently held the position of chief strategy officer and managing partner at the Havas global brand strategy and innovation consultancy TRIPTK, where he helped build the company over six years and attracted clients including Netflix, VF Corp, Microsoft, Diageo, and Marriott International. His experiences leading upstream brand transformation assignments at TRIPTK and Redscout are complemented by positions held at creative agencies R/GA, Grey, and JWT, working across brands such as Nike, Mercedes Benz and Rolex….
Street Talk for February 21, 2025
Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front--to institute a media blackout and to offer no further comment.... Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team--including founder and CEO Juan Manuel “Papon” Ricciarelli--will stay on to ensure continuity and preserve its distinctive creative identity.... Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of... Read More