Creative studio Makiné has named former FX Networks and Fox International Channels executive Corina Capuano to serve as chief brand officer. The addition continues the strategic efforts of CEO Maria Alejandra Padua to reshape Makiné’s C-suite to enhance its branding and marketing offerings to entertainment, advertising, media, and technology clients worldwide. As part of this, Jesus M. Rodriguez moves into the role of chief creative officer, and Alberto Hadyar assumes the title of chief design officer. At Makiné, Capuano served as creative director on the recent Disney Jr. refresh, working closely with Hadyar, who led as executive creative director. The studio is also spearheading the Disney Channel rebrand. Most recently, Capuano was VP of creative at FX Networks, a role she held for several years, overseeing campaigns for FX Originals shows, including Pose, Cake, and The Premise. She was part of the FX Diversity and Inclusion team, leading all PSA campaigns and social justice initiatives for the network, and a member of an internal task force, developing topics for discussion within the company. Here, Capuano first collaborated with Makiné on the “Fearless Pioneers” campaign for Hispanic and Latinx Heritage Month. Before FX, Capuano led the Fox International creative team in charge of the rebrands for Fox Entertainment, Fox Sports Global, Nat Geo Mundo, and other Fox sub-brands internationally. In addition, she spearheaded the international campaign for the series The Walking Dead. Capuano also spent over a decade as a VP at Fox LATAM Channels in Buenos Aires, Argentina, where she pioneered the Fox LATAM Creative Hub, building an in-house agency serving Latin America, Europe, and Asia from the ground up. A frequent lecturer on the art of television, design, and communications, Capuano has also taught design and typography at the University of Buenos Aires, Argentina. Her work has been recognized by the New York Festivals, Clios, FIAP, and Promax….
London-based Common People Films has added director and photographer Jake Dyson to its roster, representing him across the U.K., Europe, and the MENA region. Dyson’s work spans genres, from gritty, adventurous lifestyle and outdoor campaigns to high-end automotive shoots. Recent highlights include breathtaking campaigns for Nissan, shot in Chile and Utah, as well as a forthcoming documentary set in the foothills of the Himalayas. His work ranges from National Geographic campaigns to major commercial projects for brands like Bentley, Nissan, and the U.S. Army….
