Latcom-Worldcom OOH, the global out of home advertising specialist company, has appointed Hernán Estrada as global general manager. Estrada will lead the organization towards consolidation and expansion in key international markets. With more than 25 years of experience, Estrada has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led complex organizational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America. In his roles based in markets such as the United States, England and Brazil, he was able to achieve significant impact on income, leadership and competitiveness, with great capacity to adapt to different cultural and market contexts. Estrada holds a Bachelor ‘s degree in Advertising from Universidad del Salvador and a Bachelor’s degree in Marketing from the Escuela Argentina de Negocios. He also earned an MBA from the University of Miami (USA) and is known for his ability to lead multicultural teams….
Rep Report for January 3, 2025
Sarah Hodges will join UKG as chief marketing officer on January 6. Hodges will report to UKG president, GTM, Rachel Barger, and lead brand awareness and creative experiences, product and industry marketing, field marketing, and customer advocacy and digital customer experiences. Headquartered in Lowell, Mass., UKG is a provider of HR, payroll, workforce management, and culture solutions. Hodges has been CMO at Procore Technologies where she was responsible for the development of the strategic marketing plan and execution of all marketing activities globally. Prior to Procore, Hodges held various roles at multinational software company Autodesk, including general manager of ShotGrid, the company’s cloud-based production planning solution, and VP of product management for its Media and Entertainment portfolio. Hodges, who will be based in Lowell, is also a member of the Board of Trustees at Boston Children’s Museum and is a sought-after speaker on the topic of women in technology....
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