Latcom-Worldcom OOH, the global out of home advertising specialist company, has appointed Hernán Estrada as global general manager. Estrada will lead the organization towards consolidation and expansion in key international markets. With more than 25 years of experience, Estrada has held strategic positions in advertising, media and entertainment companies. During his time at The Walt Disney Company, he led complex organizational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America. In his roles based in markets such as the United States, England and Brazil, he was able to achieve significant impact on income, leadership and competitiveness, with great capacity to adapt to different cultural and market contexts. Estrada holds a Bachelor ‘s degree in Advertising from Universidad del Salvador and a Bachelor’s degree in Marketing from the Escuela Argentina de Negocios. He also earned an MBA from the University of Miami (USA) and is known for his ability to lead multicultural teams….
Street Talk for February 21, 2025
Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front--to institute a media blackout and to offer no further comment.... Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team--including founder and CEO Juan Manuel “Papon” Ricciarelli--will stay on to ensure continuity and preserve its distinctive creative identity.... Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of... Read More