Matt McNally has been appointed global CEO of Publicis Health. Most recently CEO of Omnicom Health Group, McNally will lead and connect Publicis’ global health vertical, designing and implementing a shared vision and strategy for the company’s healthcare and pharma agencies. Working in partnership with Stephen Farquhar, CEO Publicis Health US, and the global leadership, McNally will be responsible for leading this team to deliver health marketing transformation for clients, through solutions that are grounded in Publicis’ 1P identities, activated across its connected media ecosystem, and linked to Publicis Sapient technology. McNally has been inducted into the DTC Hall of Fame, named Agency Marketer of the Year, and received the Pinnacle award for his impact on healthcare marketing community. He previously spent 14 years at Publicis, where he helped create and launch Publicis Health Media and served as group president and chief media officer, overseeing several of the company’s flagship healthcare agencies and media transformation for Publicis’ largest pharmaceutical clients. McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe….
Heather McTavish Perez has been appointed executive creative director at global creative agency Amplify. She reports to global chief creative officer Jeavon Smith. McTavish Perez joins Amplify after several years at VIRTUE Worldwide, the agency powered by VICE Media Group. After joining as associate creative director in 2017, McTavish Perez rose through the ranks going on to become creative director, group creative director and executive creative director. Her latest campaign for toy company MGA Entertainment, “The Rizzler–DISS-MAS,” struck viral gold. In her new position at Amplify, McTavish Perez will be overseeing creative output from North America….
