Havas has acquired a majority stake in Channel Bakers, an e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Network’s global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content. By integrating Channel Bakers’ specialized expertise into Havas Market’s performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering. Channel Bakers retains its brand identity while joining Havas Market’s global portfolio under the leadership of Greg James, CEO of Havas Media Network North America, with Joshua Kreitzer continuing as CEO of Channel Bakers. Founded in Los Angeles in 2015, Channel Bakers today boasts a global team of 80 people spread across four continents, including a significant presence in both Asia Pacific and Europe. The company has built its reputation on helping innovative brands find the right audience at the right time, telling their stories to drive sales and create lasting value. As an Amazon Ads Advanced Partner, the agency leverages its deep insights and decades of talent experience to help clients maximize revenue and scale their e-commerce strategies. Their strategic partnership with Walmart and other retailers also enables them to help clients expand their retail and e-commerce footprint. Its client base spans multiple verticals from consumer electronics, apparel, and consumer packaged goods….
Rep Report for February 7, 2025
Global creative studio Imagine This has entered into a partnership with creative talent management company The Cre8tors to enhance coast-to-coast U.S. representation, and help the studio connect with brands looking for multi-disciplinary creative production solutions. The Imagine This roster has grown to 26 live-action directors, photographers, sound designers, strategists and more within the last year, with the addition of 12 AI directors and artists under the company’s AI division, Made by Humans. The Cre8tors, helmed by industry veterans Dani Jackson Smith and Jenny Lumpkins, has a longstanding reputation for connecting brands with top-tier talent....
EVS, a Liege, Belgium-headquartered company specializing in live video technology for broadcast and new media productions, has appointed Bevan Gibson as EVP of sales & operations for North America. Originally from Australia, Gibson brings over 20 years of leadership experience in the broadcast industry, having held key positions in major broadcast networks across Australia, the U.K., the Middle East, and Europe, including the Seven Network, Sky News, Sky News Arabia, ITN, and service provider EMG. His expertise spans technology and operations, with roles such as chief technology officer, head of future tech, and chief operating officer (COO). Notably, he has the advantage of having been an EVS customer in his previous roles, giving him valuable insight into the needs and expectations of the company’s clients. Gibson will lead the teams across EVS offices spanning the region and traveling throughout North America to engage with customers and stakeholders. In his role as EVP of sales... Read More