Havas has acquired a majority stake in Channel Bakers, an e-commerce media agency and leader in retail media innovation. The addition of Channel Bakers reinforces the performance and e-commerce capabilities of Havas Media Network’s global e-commerce proposition, Havas Market, delivering incremental growth for clients by harnessing the synergies between paid performance, retail media and content. By integrating Channel Bakers’ specialized expertise into Havas Market’s performance practice, this addition enhances Havas’ capability to seamlessly converge creativity, media, and commerce technology into one powerful offering. Channel Bakers retains its brand identity while joining Havas Market’s global portfolio under the leadership of Greg James, CEO of Havas Media Network North America, with Joshua Kreitzer continuing as CEO of Channel Bakers. Founded in Los Angeles in 2015, Channel Bakers today boasts a global team of 80 people spread across four continents, including a significant presence in both Asia Pacific and Europe. The company has built its reputation on helping innovative brands find the right audience at the right time, telling their stories to drive sales and create lasting value. As an Amazon Ads Advanced Partner, the agency leverages its deep insights and decades of talent experience to help clients maximize revenue and scale their e-commerce strategies. Their strategic partnership with Walmart and other retailers also enables them to help clients expand their retail and e-commerce footprint. Its client base spans multiple verticals from consumer electronics, apparel, and consumer packaged goods….
Street Talk for March 14, 2025
Employee-owned, Nashville, Tenn.-based integrated marketing agency GS&F has promoted Ryan Algaier and John Anderson to its executive leadership team. Algaier will serve as VP, director of business development, and Anderson as VP, director of strategy. They join an executive team of: Gregg Boling, CEO; Evanne Lindley, EVP of client growth & partnerships; and Melvin Strobbe, EVP & executive creative director. Algaier joined GS&F in 2019 as group account director, where he oversaw some of the agency’s largest accounts and led their business planning, brand creative and customer storytelling. Since the start of 2024, he has served as the agency’s VP of business development. He brings nearly 20 years of industry experience and a diverse advertising background, including a 13-year stint at WPP, to his new role at GS&F. With eight years of brand strategy experience at GS&F, Anderson has helped clients ranging from the automotive, building products, hospitality categories and beyond refine their positioning, purpose, and the way they connect with audiences. The purpose of strategy is to guide the broader agency team towards great work that speaks to audiences and meaningfully impacts clients’ businesses. With an audience-first mentality, Anderson and the strategy team reveal the human truths that inspire attention-catching ideas and instigate real change for brands....
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