Stripe Theory, an Atlanta-based, data-driven performance agency and a company within the Acceleration Community of Companies (ACC), has appointed two new presidents. Adrienne Morgan has been promoted to president and head of performance marketing, and Isys Caffey-Horne has been upped to president and head of strategic communications and reputation management. Morgan joined Stripe Theory in 2018, bringing a wealth of expertise in crafting and optimizing marketing strategies for measurable impact. Specializing in performance marketing, she has driven significant business growth across both B2B and B2C sectors by leveraging data-driven insights and innovative solutions. Meanwhile Caffey-Horne specializes in corporate communications and reputation management strategies. Leading Stripe’s strategic communications and crisis management practice, she combines data and analytics with innovative integrated marketing approaches to help clients–spanning corporations, executives, and high-profile individuals–mitigate risk, enhance reputation and corporate value, and achieve business objectives in an era of disinformation and complexity. Before joining Stripe, Caffey-Horne served as VP and global deputy lead for the Family Business and Foundations Practice at Edelman….
Street Talk for February 21, 2025
Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front--to institute a media blackout and to offer no further comment.... Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team--including founder and CEO Juan Manuel “Papon” Ricciarelli--will stay on to ensure continuity and preserve its distinctive creative identity.... Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of... Read More