Director Tiny Bullet, who’s been represented in the U.S. by Arts & Sciences for some time, has extended that relationship with the production company to the U.K. Arts & Sciences London now becomes her home on the other side of the Atlantic. Tiny Bullet’s first major commercial project earned a New York Times Gold Award and ranked among their “most watchable commercials.” Her playfully rebellious film “#Adpology” hilariously dismantled stereotypes about women in female-centered advertisements and screened at Cannes for International Women’s Day, ultimately garnering over six million views. Tiny Bullet provoked polite society with a commercial for Lovehoney, a popular brand of sex toys, which was later described as “the most outrageous advert to ever air on British TV.” Since then, Tiny Bullet has directed ads for many other high-profile brands, including McDonald’s, Tesco Mobile, O2, Flipz, BBC, Kellogg’s, Intel, and eBay, for which she received a Webby Award. Her first spot in the U.S. market for GoCart won a Clio Award, Kinsale Shark, and APA Award. Her most recent work includes a multi-media campaign for Gas Networks Ireland, starring an anxious badger stressing the importance of checking for gas pipes, and Quickbooks featuring a fictional version of Queen Boudica and her accountant….
Steam Films has added PACO to its directorial roster for representation in Canada. PACO has built momentum in the U.S. market with successive campaigns for LinkedIn, DoorDash and Credit Karma. His signing is the most recent thread weaving together a decades-long relationship between Steam Films and Furlined (which reps him in the U.S. and U.K.). His work in advertising has been recognized with Cannes Lions for Film Craft and Cinematography…..
Josh Green has been appointed chief creative officer at London ad agency House 337, reporting into CEO Phil Fearnley. In his new role, Green brings a wealth of experience, having previously launched and led House 337’s sports practice and served as executive creative director at Octagon in both New York and London. His background encompasses sports, fashion, and culture. Since joining House 337 last year, Green has propel its creative transformation, including the acquisition of AI agency Vixen Labs and the launch of the aforementioned sports practice….
