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    StrawberryFrog names Steve Scutellaro as its first general manager

    By SHOOTNo Comments272 Views
    Steve Scutellaro
    NEW YORK --

    Steve Scutellaro, who served as managing director at Deep Focus for the past five years, has been appointed general manager of StrawberryFrog. He will join co-chief creative officer Nick Sonderup who works with co-CCO Tyler DeAngelo.

    Scutellaro met and worked closely with Sonderup at Pereira O’Dell on Mini Cooper, Timberland, FOX Sports and several other brands.

    This is the first time StrawberryFrog, which celebrates its 25 year anniversary in 2024, has appointed a general manager.

    Scutellaro started his career at Rosetta (later acquired by RazorFish), learning the ins and outs of digital, CRM and data. He then moved to Crispin Porter + Bogusky where he led a slew of integrated campaigns for Best Buy, including multiple Super Bowl commercials. Next, at Deutsch LA, he led brands like PlayStation, Taco Bell, Target and others. He then moved back to the East Coast with Pereira O’Dell’s office in New York, helping it grow over the course of five years.

    Since then, he has been running Deep Focus, where he led the agency through an acquisition and consistent growth, reinforcing its social media offering and building a team focused on innovative integrated marketing strategy and communications. During those five years, he oversaw work for brands like HBO, Aruba Tourism, Jägermeister, Bravo Network, and AvisBudget Group.

    Also comprising the revamped leadership team at StrawberryFrog will be Nicola Coneally who has been promoted to VP Operations and HR.

    Scott Goodson, founder and CEO, said: “Steve has the perfect skill set for StrawberryFrog having led top creative agencies and clients, he joins us at a time when we are strengthening our reputation as “a leader in breakthrough creativity and integrated Movement Marketing”. StrawberryFrog works with brands such as Pandora, Truist, Walmart, Crowe Consulting, and Northwell Health. It recently won the Andriani Italian food account.

    Aggregated Categories:People on the Move
    News Categories:People on the Move
    Tags:Steve ScutellaroStrawberryFrog



    “Morrison Hotel” made famous by The Doors goes up in flames in L.A.

    Friday, December 27, 2024

    The former Morrison Hotel, made famous by The Doors and their 1970 album of the same name, was significantly damaged by a fire that erupted in downtown Los Angeles on Thursday.

    The four-story building, which has been vacant more than a decade, burned for nearly two hours before more than 100 firefighters brought the flames under control, according to the Los Angeles Fire Department.

    The Morrison Hotel was featured on the cover of The Doors' fifth album. Celebrated music photographer Henry Diltz made the image in 1969 and said years later that it took a little trickery to pull it off.

    A hotel clerk told the band they weren't allowed to take photos inside, but when the clerk stepped away, the group ran into the lobby and Diltz quickly got the photo looking through the window, with legendary frontman Jim Morrison in the middle.

    The album was viewed as a comeback to their roots for The Doors, coming on the heels of Morrison's on-stage arrest at a Miami concert that saw him convicted of indecent exposure and profanity.

    Morrison and The Doors would release one final album, "L.A. Woman," before he was found dead in a Paris bathtub on July 3, 1971.

    Los Angeles firefighters who first arrived at the blaze on Thursday found heavy flames on the building's top floor.

    Several people who were in the building escaped without injuries, including three people rescued by firefighters from the third floor, according to the department. The building's roof collapsed, leaving its structural integrity in doubt, the department said.

    The building in recent years had been used as a training site for firefighters.

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