By A SHOOT Staff Report
LOBO, HIVE DEPLOY MIXED MEDIA FOR EQUALITY
International creative animation/design studio LOBO teamed up with agency Hive and nonprofit Women Moving Millions to get real with the facts about women’s equality in a new mixed media video launching the organization’s new “Give Bold #GetEqual” campaign. The collage-style piece fuses powerful images of female activism including revered groundbreaking change agents such as Gloria Steinem with bold graphics to highlight the staggering statistical inequities of funding for women’s initiatives.
The fast-paced montage conveys that only 1.6 percent of funds raised go to organizations and issues benefiting women and girls, despite prevalent need in many areas of female-oriented causes. The piece was launched at the Women’s Moving Millions annual summit in September, kicking off the two-day virtual event on the theme “The Power of Us” with a bold commitment towards women’s equality and closing the funding gap.
SID LEE SCORES ITS 1ST EMMY
Creative shop Sid Lee won its first Emmy Award–in the Outstanding Main Title Design for Godfather of Harlem. Digital Kitchen, part of Sid Lee’s creative community, worked on the critically acclaimed EPIX drama series, produced by ABC Signature, which reimagines the story of infamous Harlem crime boss Bumpy Johnson played by Forest Whitaker.
Digital Kitchen wanted to pay homage to the collages made by African American artist Romare Bearden. His work primarily draws upon compositions of torn images from popular magazines that captured historical moments from the Black perspective in the 1960s.
PEOPLE ON THE MOVE….
Global creative agency DAVID has hired Alex Fox and Chris Serrano as associate creative directors, Vanessa de Beaumont as sr. copywriter, and Whitney Easom as associate director, talent management at its Miami office. Fox and Serrano join from Lucky Generals New York while de Beaumont comes over from MullenLowe, and Easom from AKQA.
Fox and Serrano are recognized for their captivating and witty creative work for brands including Kellogg’s, NutriGrain, Amnesty International, and Happn. They’re best known for their work for Country Time Lemonade’s “Legal-Ade” and Kellogg’s activation with GLAAD, “All Together Cereal.” The creative duo has swept up many of the industry’s major awards including six Cannes Lions in addition to six shortlists, four One Show awards, and three D&AD awards.
Copywriting wiz de Beaumont joins the Miami team from Boston after making her mark on clients like Jack Daniel’s, JetBlue and Century21. Fox, Serrano and de Beaumont will report to DAVID Miami group creative directors Jean Zamprogno and Fernando Pellizzaro.
Easom joins the DAVID team with extensive human resources experience. She’ll lead various programs across the agency, helping it continue to support and uplift its talent. She will report to DAVID Miami managing director Ricardo Honegger.
These new hires follow a record shattering year for DAVID with 42 One Club wins, 15 D&AD awards, and eight ANDYs. These wins and strategic hires are part of new global CCO Pancho Cassis, global COO Sylvia Pancio, global chief strategy officer Paula Vampre and managing director Honegger’s renewed vision for DAVID rooted in strategy driven creative for major brands like Burger King, Heinz, Budweiser and more……
Human promotes Kamela Anderson to West Coast EP and head of sync
Music production and supervision company Human has promoted Kamela Anderson to West Coast executive producer and head of sync. In this new role, Anderson will oversee all West Coast operations for Human, including PostHuman, an independent postproduction entity.
As Human’s former head of sync and A&R, Anderson helped build the music supervision department. Anderson has spent the past eight years in various roles within Human. She has grown with the company as a rising voice in commercial music.
Anderson’s career in advertising began in sales at HSI Productions before joining Anonymous Content to work in its in-house sales department. After that, her journey at Human began, where Anderson worked on several notable brand films that went on to win many industry awards, including four Clio Awards, a Bronze Pencil, a Gold Andy Award, and a Silver Lion. Her work at Human spans brands like Apple, Xbox, Adidas, Samsung, Amazon, BMW, Netflix, NFL, Meta, Gatorade, Google, Doritos, Mountain Dew, and a Nike spot which garnered recognition from the soundtrack’s artist. For “Dream Further,” Nike’s gloriously girl-powered ad promoting the Women’s World Cup, Joan Jett’s “Bad Reputation,” was synced, delivering optimal emotional impact. Jett later lauded this needle drop as “stunning” and “carrying a strong message beyond the brand” while being honored that year with a Bronze Clio.
“I built HumanSupervision as a new offering in 2020, and we’re continuing to expand our reach, both on the West Coast and internationally,” remarked Anderson. “My creative partner Mike Jurasits and I are very hands-on collaborators and continue to push the envelope with our artist partnerships. Recently, we took a simple music supervision... Read More