NAVIGATING SIGHTWALKS IN PERU
Circus Grey Perú has teamed with Cemento Sol and the Municipality of Miraflores to transform sidewalks in their community. Over the course of nearly two years, they have laid more than 75,000 square meters of special tiles, creating a signage system designed to empower over 500,000 visually impaired individuals in Lima.
By introducing special tiles integrated into the sidewalks, Circus Grey Peru and Cemento Sol have pioneered a groundbreaking navigation system that stands out as a beacon of inclusivity and innovation. These tiles serve as a tactile guide allowing visually impaired individuals to navigate independently, enriching their daily lives and fostering a newfound sense of autonomy.
Circus Grey Peru recently released a film–directed by Mario Angulo of REBECA–outlining the initiative, dubbed “Sightwalks,” and its impact.
IPG EXPANDS MARKETING FELLOWSHIP
Interpublic Group (NYSE: IPG) has expanded its Motor City Marketing and Communications Fellowship, a jobs program exclusively associated with IPG’s Detroit-based communications and marketing companies supporting client General Motors. This includes Weber Shandwick, MRM, McCann, Jack Morton Worldwide, and Commonwealth//McCann.
Now in its third year, the Motor City Marketing and Communications Fellowship will continue to recruit applicants specifically from Detroit-based institutions, including Wayne State University and the College for Creative Studies. Dedicated to growing relationships with educational institutions across Detroit, the program plays a key role in engaging local talent, facilitating career development, and cultivating collaborative learning.
Unlike traditional internships, the two-year rotational program offers comprehensive and in-depth experiences across various disciplines, providing recruits with a holistic understanding of the communications, marketing, creative, experiential, and relationship marketing landscape. Fellowship candidates will also have the opportunity to support multiple vehicle brands including Chevrolet, Buick, GMC and Cadillac, as well as adjacencies like GM Customer Care and Aftersales, CarBravo and OnStar.
General Motors and IPG recognize the significant impact of younger generations on today’s global economy. By investing in emerging talent, IPG is nurturing the growth and success of the next generation, providing them with the resources to thrive in the advertising and marketing industry.
PEOPLE ON THE MOVE…
Rewilding America Now (RAN), a non-profit organization dedicated to preserving America’s wild horses and promoting environmental conservation practices, has appointed former Hollywood studio chief Michael Nathanson as its new CEO and managing director. RAN has led the way for innovative wild horse rewilding, conservation awareness, and the inclusion of invaluable knowledge through Native American culture. RAN has been working towards a groundbreaking next step in the world of conservation as it is in the process of acquiring 400,000 acres of grazing lands in the Birch Creek Valley of Idaho to rewild. Nathanson previously served as chairman or president of motion picture companies and studios including MGM, Columbia Pictures, and New Regency. He has produced numerous films, including LA Confidential and Hell or High Water…..
