By SHOOT Staff
GOLDFISH, ZULU ALPHA KILO TEST ATTENTION SPANS
With attention spans declining to unprecedented levels, the best way to somehow gain the interest of teenagers is to challenge them to a game. So to launch their new Kravin’ Ketchup Goldfish flavor, Campbell’s built the Goldfish Focus Faceoff Lens on Snapchat.
Developed by agency Zulu Alpha Kilo and its production arm Zulubot, the augmented reality experience is simple. Players must keep their attention on the Goldfish cracker for more than 9 seconds to unlock a promo code for a discount. Why 9 seconds? That’s the attention span of a real Goldfish and players are challenged to see how their focus measures up. The longer players can concentrate on the cracker, the better their score. The game uses Snap’s eye-tracking technology to measure focus amidst all types of notifications and distractions designed to disrupt them.
ACADEMY LAUNCHES DIGITAL PRESERVATION FORUM
The Academy of Motion Picture Arts and Sciences has announced the launch of the Academy Digital Preservation Forum (ADPF), a global online gathering place dedicated to exploring the latest issues surrounding digital preservation of motion pictures. An initiative of the Academy’s Science and Technology Council, the forum–at academydigitalpreservationforum.org–hosts original content and resources and will serve as an ongoing discussion place for stakeholders and practitioners within the field and those interested in learning more.
Andy Maltz, SVP, Science and Technology Council, said, “As long as digital motion picture technologies evolve, there will be a need for collaboration between archivists, technologists and filmmakers. The ADPF provides a foundation for productive communication and problem-solving to ensure future generations can access the movies we enjoy today and those yet to come.”
PEOPLE ON THE MOVE….
Christina Augustinos has been named head of content production for Hero4Hire Creative. Her experience with Nickelodeon and Cartoon Network yielded accolades including Promax, Annie, Webby, and BDA awards as well as an Emmy nomination for Blues Clues & You interactive episodes. Augustinos spent five years at Cartoon Network. She then climbed the ranks at Nickelodeon to VP of production for the brand creative team. There she oversaw production of Nickelodeon brand and promotional marketing campaigns for properties including SpongeBob Squarepants, iCarly, and Big Time Rush. She eventually segued to VP of creative operations for the Noggin video streaming service where she oversaw workflow for interactive content production and the Noggin marketing team. ….After two years of a global pandemic, the New York Festivals International Advertising Awards will resume in-person judging with an all NYC-based international executive jury. Fede Garcia, BCW’s global CCO, will helm the live judging which is scheduled for two consecutive days in June 2022. Garcia’s 27-year career has spanned advertising roles in Buenos Aires, Tokyo, and New York. A native of Argentina, Garcia previously spent four years with Huge, most recently as global ECD. He also served as group creative director at Translation in New York, where he worked on the NFL, History Channel and HBO. Garcia worked with Ogilvy Tokyo for four years where he oversaw the creative development of campaigns for clients including Coca-Cola, American Express, IBM and Citizen…..
Josh C. Kline joins Scripto as CEO
Josh C. Kline has been named the new CEO of Scripto, the innovative real-time, cloud-native platform designed for remote collaborative scriptwriting and production. Kline will steer Scripto into its next phase of growth. Plans call for Scripto to further transform collaboration throughout the writing and production stages, enabling creative teams to accelerate their workflow and enhance teamwork.
Emmy®-winning programs such as “Late Night with Stephen Colbert,” “Last Week Tonight with John Oliver,” “The Daily Show,” and the Weekend Update on “Saturday Night Live” rely on Scripto’s advanced workflow tools to allow show writers and production teams to work together seamlessly from any location.
“Late Night” host Colbert, co-founder of Scripto, said of Kline, “His deep background in entertainment technology will help take our groundbreaking platform to new heights, and also ensure we are on the winning side when the AIs finally make their move, which we all know is coming. I can’t wait to see what we’ll achieve together.
Kline brings a wealth of experience in technology and media. He previously served as head of media & entertainment at Box. Kline co-founded Sample Digital, where he developed Digital Dailies™, revolutionizing the review and approval process for film and TV production and earning him a Primetime Engineering Emmy Award. His entrepreneurial spirit continued with the launch of Secure Path Technology, a cloud-based content ID and metadata services company. Kline was chief strategy officer at Final Draft before joining Box as head of media & entertainment, and has consulted for major global clients including Microsoft, Avid, and Motion Picture Domain Registry.
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