By A SHOOT Staff Report
PSA ADVOCATES WARNING LABELS ON AMMO BOXES
Could graphic health warnings on boxes of ammunition help reduce gun violence in America? That’s the proposition of a campaign launched by a lineup of advertising professionals and backed by a coalition of doctors, veterans, survivors and public health researchers. Creative directors Oriel Davis-Lyons and Gustavo Dorietto teamed up to leverage their talents, typically dedicated toward client work at Droga5, to create a provocative PSA that aims to raise awareness and ultimately spark change for the nation’s gun violence epidemic.
Directed by Simon Burrill and produced by visual effects company Method Studios, the film shows rows of bullets falling like bodies as soundbites chronicle the shocking ways gun violence destroys communities and families every day. The short urges viewers to take action by contacting their local representative, available through a microsite listed at the end of the film. With the backing of This Is Our Lane, Doctors Demand Action, Survivors Lead and Veterans For Gun Reform, Davis-Lyons hopes that by demonstrating a public interest in the idea of graphic warning labels on ammo boxes, the campaign could be the start of a journey towards trials at a state level.
NEW YORK LAUNCHES DIVERSITY JOB TRAINING FUND
New York is establishing the Empire State Entertainment Diversity Job Training Development Fund. Productions participating in the New York State Film Production and Postproduction Tax Credit Programs will see a small reduction in their tax credits that will be diverted into a fund for job training and workforce development across the entertainment industry. The fund was passed as part of an end-of-session comprehensive capital spending bill and will initially provide $1.05 million per year.
“New York’s strength is in its diversity, and we are always looking for ways to enhance it,” Governor Andrew M. Cuomo said. “This first-in-the-nation program will provide new resources to propel us toward becoming the most inclusive entertainment industry in the country, while continuing to produce amazing film and TV productions.”
The fund will ensure that the jobs related to the growth of New York’s entertainment industry are filled by New Yorkers who represent the diverse nature of New York State. The legislation charges Empire State Development (ESD) with creating regulations for the fund and administrating grants to create the program. ESD will solicit input and suggestions from the film industry, educational community and the public to determine the needs of jobs in the industry and ways to make the program most impactful.
PEOPLE ON THE MOVE….
Chicago-based editorial and post company The Colonie has added motion designer and 3D artist Ashley Lee to its staff. She comes over after a two-year stint at We Are Unlimited where she animated and crafted motion design content tailored to a variety of platforms. Lee recently created a social media package for Facebook as well as social media spots for Burrell clients Toyota Corolla and McDonald’s…..Stacy Fuller has been named SVP, head of integrated marketing solutions at Refinery29 in NY. She will spearhead Refinery29’s branded content and strategy division, while also leading the company’s media team. Fuller is a veteran marketer with 20 years of experience, having worked at R/GA NY, Translation NY, BrandBuzz NY, Deutsch LA and Rapp Collins Chicago. Most recently, she was a consultant and worked with brands such as Universal Music Group, SiriusXM, and Bobbi Brown Cosmetics. Prior, Fuller held several positions at Havas and its content agency, Cake…..
European Union moves to compel Apple to open up operating system to rival tech
The European Union said Thursday it will outline steps to compel Apple to open up its iPhone and iPad operating systems to competing technologies under the bloc's tough new digital rulebook, which threatens hefty fines for breaches.
The EU's executive branch, the European Commission, said it has opened two "specification proceedings" that will spell out what Apple needs to do under the 27-nation bloc's Digital Markets Act.
The DMA is designed to prevent Big Tech "gatekeepers" from dominating digital markets, including by breaking up closed tech ecosystems. It requires tech companies to make their systems operate with rivals, allowing consumers to switch more easily between platforms.
One proceeding will focus on how connected devices like smartwatches and headphones will have "effective interoperability" with Apple's operating system. The other will look at how Apple deals with interoperability requests from software developers for iOS and IPadOS, which should be done in a "transparent, timely and fair" way, the commission said.
During this process, which will take up to six months, the commission will send its findings to Apple. It's the first time the commission has used this process since the DMA took effect earlier this year. The bloc is already investigating Apple over its App Store rules for developers.
The commission's executive vice president in charge of competition policy, Margrethe Vestager, said in a press release that the process will "provide clarity" for developers and Apple.
Apple said it has "created ways for apps in the European Union to request additional interoperability with iOS and iPadOS while protecting our users."
"Undermining the protections we've built over time would put European... Read More