Full-service creative communications agency M&C Saatchi Sport & Entertainment North America has appointed Sarah Beth Parlier as its new events & experiential production lead. Parlier will oversee all live production output at the agency. Her remit will be wide-ranging, from the curation of media and influencer experiences to the development of large-scale consumer activations. Production services are widespread across the agency’s roster of brands including Oakley, Bowers & Wilkins, and Blundstone,
With over a decade of production and event experience, Parlier is a seasoned live events producer whose expertise lies in crafting unforgettable experiences and designing immersive spaces that elevate how brands and consumers interact with the world. In previous roles she led production efforts for clients including Visa, Amazon, Audi and Marriott focusing on their global partnerships with, NFL, Manchester United and F1.
