Rakish, the L.A.-based production company co-founded and led by managing director Preston Garrett and Golden Globe-nominated feature film director Marc Forster, has entered into a strategic partnership with Emily Friendship of NYC-based Commonwealth for sales representation on the East Coast. Friendship will manage Rakish’s commercial and branded content projects and dovetail with its latest successes, including the launch of the company’s new long-form division headed by Zack Williams, head of creative development. Friendship will also collaborate closely with Chiara Useche, Rakish’s head of sales. With a 15-year career in feature film production and international sales, including her notable tenure as SVP of international sales at Inferno Films, Friendship expertise to Rakish’s evolving vision across the combined advertising and long-form narrative space. Her extensive background in feature films and subsequent transition to advertising provides a solid foundation in talent relations, creative development, production, and sales. Rakish joins a client roster at Commonwealth which includes Farm League, Lost Planet, Happy Place, and Domo. Rakish’s representation is rounded out by Hero Management on the West Coast, Nikki Weiss & Co. in the Midwest, and ENID in the UK and Amsterdam….
Jacksonville, Fla.-based creative and production studio TigerLily is expanding its national footprint, securing U.S. representation with L.A.-based reps Deirdre Rymer Rivard of Blush Creative and Lisa Gimenez of Lisa G & Co Represents. Leaning into TigerLily’s talent and multifaceted offerings spanning creative strategy, live-action production, design, animation, and editorial, Rymer Rivard and Gimenez are also looking to expand the studio’s agency work. TigerLily’s commercial and branded content portfolio includes FIS, Oracle, Conde Nast, Blue Cross, and the PGA Tour….
