SCHROM x Yacht Club has signed with talent agent Mary Kate Hatfield and MKH Representation for representation in the Midwest. SCHROM, featuring director Michael Schrom brings over 30 years of experience to the table, while Yacht Club provides a fresh perspective on production, a roster of live action directors, and in-house postproduction to support and evolve the way content is produced. Together they provide a seamless full-service production approach for motion, stills, and digital assets, creating cinematic, tactile food photography as well as engaging storytelling content. Hatfield founded MKH Representation to provide creative solutions for the advertising industry. Her background includes agency-side experience as an account director at FCB Chicago and in-house representation at HSI….
Denver-based ad agency Motive has hired Matt Carle as SVP of partnership & growth. He will play a core role in connecting Motive to additional great brands and in building longstanding relationships. Carle has more than 25 years of industry and leadership experience focused on strategy, program development and delivery, and client relations. Prior to joining Motive, he held key roles within the Omnicom Experiential Group, including EVP at Pierce and SVP of growth at GMR Marketing. His diverse experience spans B2C, B2B, and B2E work for clients including Meta, Deloitte, Lego, Verizon and Walmart….
Street Talk for October 18, 2024
Acceleration Community of Companies (ACC) has promoted Monica Chun to serve as president. In her new role at the L.A.-headquartered independent holding company, Chun will lead growth strategy, marketing, innovation and cross-network integration throughout ACC’s entire portfolio of agencies. She will also be responsible for fostering and developing integrated marketing campaigns for Acceleration’s diverse client base. Last month, Acceleration acquired a majority stake in public relations firm DKC and its creative services studio, HangarFour. This further expanded ACC’s marketing, communications and creative capabilities, adding to its significant global client base. The company now boasts over 550 employees across 12 offices nationwide as well as London and Asia and represents leading brands including Pepsi, T-Mobile, Stanley, Netflix, Google, Airbnb, TikTok, Meta, the National Basketball Association, and Delta. In addition to DKC and HangarFour, ACC includes MKG, a creative and brand experience agency; Pink Sparrow, a design, fabrication and 3-D printing shop; Stripe Theory, a data marketing analytics and reputation management agency; Pixly, a full-service, performance minded influencer company; and Trailblaze, a marketing communications firm specializing in regulated industries. Prior to ACC which she joined in 2019 as chief client officer, Chun spent two decades at PMK*BNC, where she was agency president and chief operating Officer of brands, building the firm’s experiential, influencer, digital, social, and analytics units and helping fuel record growth with clients such as Samsung, Audi, American Express and Activision, among others....
SAG-AFTRA and the convenience... Read More