Charlotte, NC-based independent, integrated, full-service marketing agency Luquire has promoted Christina Rogers to sr. director of communications and appointed Kristen McMahon to director of PR. Rogers will report to president of Luquire, Stephanie Spicer, with McMahon reporting to Rogers. Rogers steps into her new position after most recently serving as director of content for Luquire. During her tenure with the agency, she has ensured brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. In this newly created role, Rogers will lead the team responsible for integrated communications strategy, planning and execution, including: PR and earned media planning, strategy and management; amplification and engagement strategy; website strategy and content; email strategy and content; social media strategy and content; and community management. In a newly created role. McMahon will lead and execute strategic public relations initiatives for a diverse portfolio of clients, including Honeywell, Simon Property Group, and Bojangles. McMahon brings nearly two decades of experience developing and activating public relations and marketing strategies for category-leading consumer and B2B brands, as well as executing thought leadership that drives company narratives. Previously, McMahon served as sr. account cirector at 160over90, where she moved the needle for brands including Subway, Marriott, and Jimmy John’s. Her efforts yielded honors for brands and agencies including accolades from PRWeek, Clio Sports, and the Shorty Awards….
Gloria Colangelo joins Identity as managing partner
Production company Identity has brought Gloria Colangelo on board as managing partner.
Having spent decades in the production industry in senior roles, including a lengthy tenure as executive producer at companies Assembly and MacGuffin Films, Colangelo brings a wealth of experience to her new position at Identity, which marks a professional evolution of her own. “After an incredibly fulfilling career, I reached a point where I was ready to take on a new challenge and pursue a longtime goal of becoming a partner--playing a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth,” she said.
As managing partner at Identity, Colangelo effectively reunites with former colleague, EP Molly Mitchell, and assumes a more hands-on role in shaping the company’s vision and trajectory. “Molly and I are deeply involved,” said Colangelo, “in every aspect of production, from sales and bidding to overseeing shoots and wrapping jobs. This approach feels natural to me, as I’ve always thrived in a role where I’m engaged in all stages of the process. I’m also extremely grateful for the opportunity to be working with owner/EP Joe Masi, someone who I’d admired from afar, and having the support of his belief in our vision.”
Along with her day-to-day operations, Colangelo is also playing a pivotal role in bolstering Identity’s already strong roster of directing talent. For the new managing partner, however, it’s important that connecting new and existing storytellers occur rather naturally. “I didn’t come to Identity with a set roster,” she explained. “Instead, as I made the decision to embark on this new journey, a few directors I’d worked closely with expressed a strong interest in joining... Read More