Charlotte, NC-based independent, integrated, full-service marketing agency Luquire has promoted Christina Rogers to sr. director of communications and appointed Kristen McMahon to director of PR. Rogers will report to president of Luquire, Stephanie Spicer, with McMahon reporting to Rogers. Rogers steps into her new position after most recently serving as director of content for Luquire. During her tenure with the agency, she has ensured brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. In this newly created role, Rogers will lead the team responsible for integrated communications strategy, planning and execution, including: PR and earned media planning, strategy and management; amplification and engagement strategy; website strategy and content; email strategy and content; social media strategy and content; and community management. In a newly created role. McMahon will lead and execute strategic public relations initiatives for a diverse portfolio of clients, including Honeywell, Simon Property Group, and Bojangles. McMahon brings nearly two decades of experience developing and activating public relations and marketing strategies for category-leading consumer and B2B brands, as well as executing thought leadership that drives company narratives. Previously, McMahon served as sr. account cirector at 160over90, where she moved the needle for brands including Subway, Marriott, and Jimmy John’s. Her efforts yielded honors for brands and agencies including accolades from PRWeek, Clio Sports, and the Shorty Awards….
Optimus promotes Caralyn Moore to editor
Caralyn Moore has been promoted to editor at Optimus, the production and post house with offices in Chicago and New York. Moore started at Optimus in 2019 as a seasoned assistant editor, next earning the title of senior assistant and now making the jump to editor.
Moore has cut spots for such brands as CDW, Chicago Humanities Festival, Famous Footwear, Hillshire Farm, Walgreens and WW. In addition, she edited the independent feature film All Happy Families, which premiered at the 60th Chicago International Film Festival last fall and is releasing in select AMC Theatres nationwide on September 20.
“Editing is like a big open-ended puzzle, where you only use a fraction of the pieces and there are no right answers (though there are definitely wrong ones),” said Moore. “I love the challenge of finding the right balance of visuals, pacing, music, sound, and information--it’s precarious, it’s challenging, it’s endlessly creative and fun.”
“Caralyn has proven time and again how skilled she is in her craft,” said Angelo Valencia, Optimus managing editor/partner. “Her calming presence always makes you feel you are going to be well taken care of and her attention to detail is second to none. I am so excited for her to showcase her talent for everyone to see.”
Born and raised in Northern Virginia, just outside Washington, DC, Moore was passionate about theater classes at school and making short films with her friends and family. Her love of writing, acting and especially editing, landed her at Northwestern University for film school. Following graduation, Moore spent time in the documentary production world in Washington, DC, and then several years freelance assistant editing back in Chicago.
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