Charlotte, NC-based independent, integrated, full-service marketing agency Luquire has promoted Christina Rogers to sr. director of communications and appointed Kristen McMahon to director of PR. Rogers will report to president of Luquire, Stephanie Spicer, with McMahon reporting to Rogers. Rogers steps into her new position after most recently serving as director of content for Luquire. During her tenure with the agency, she has ensured brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. In this newly created role, Rogers will lead the team responsible for integrated communications strategy, planning and execution, including: PR and earned media planning, strategy and management; amplification and engagement strategy; website strategy and content; email strategy and content; social media strategy and content; and community management. In a newly created role. McMahon will lead and execute strategic public relations initiatives for a diverse portfolio of clients, including Honeywell, Simon Property Group, and Bojangles. McMahon brings nearly two decades of experience developing and activating public relations and marketing strategies for category-leading consumer and B2B brands, as well as executing thought leadership that drives company narratives. Previously, McMahon served as sr. account cirector at 160over90, where she moved the needle for brands including Subway, Marriott, and Jimmy John’s. Her efforts yielded honors for brands and agencies including accolades from PRWeek, Clio Sports, and the Shorty Awards….
Rep Report for December 20, 2024
Creative content company Chromista has added DiMaggio + T-Reps to handle representation on the West Coast. Jeanie DiMaggio and Tracy Fetterman joined forces eight years ago to establish DiMaggio + T-Reps. Together, they bring over 20 years of experience and jointly represent a diverse roster of live-action, VR/AR, AI and digital content commercial production companies. Before T-Reps, Fetterman was the in-house West Coast sales rep for Partizan. DiMaggio founded DiMaggio Representation 17 years ago after working in house as a West Coast sales rep for Hungry Man. Led by founders Darren Aronofsky, Scott Franklin, and Ted Robbins, and partner Adina Birnbaum, Chromista offers innovative creative solutions for all media platforms, including commercial, experimental, narrative, social, and beyond. Chromista’s roster of esteemed talent is responsible for films like The Thicket, the upcoming A24 film Friendship, and the Starz dark comedy series Sweetpea. Chromista’s recent brand collaborations include Ford, Chase Sapphire, EA Games, Sid Meier’s Civilization VII, Stouffer’s, Cybersmile, McDonald’s, Samsung, and DoorDash....
ArtClass Content is now being represented on the West Coast by the 1961, led by Frank Antonoff and Faith Loop. Founded by Antonoff in 2023, the 1961 is the culmination of Antonoff’s career as a talent rep and maintains a roster of live-action, animation, design, VFX, and editorial clients. ArtClass Content is headed by founder and Emmy-winning director Vincent Peone, managing partner Geno Imbriale and managing director Kirsten Arongino. ArtClass turns out top-drawer branded content, music videos, digital activations, documentaries, and... Read More