Charlotte, NC-based independent, integrated, full-service marketing agency Luquire has promoted Christina Rogers to sr. director of communications and appointed Kristen McMahon to director of PR. Rogers will report to president of Luquire, Stephanie Spicer, with McMahon reporting to Rogers. Rogers steps into her new position after most recently serving as director of content for Luquire. During her tenure with the agency, she has ensured brand-elevating content reaches the right people, in the right ways, at the right times to further business objectives in meaningful ways. In this newly created role, Rogers will lead the team responsible for integrated communications strategy, planning and execution, including: PR and earned media planning, strategy and management; amplification and engagement strategy; website strategy and content; email strategy and content; social media strategy and content; and community management. In a newly created role. McMahon will lead and execute strategic public relations initiatives for a diverse portfolio of clients, including Honeywell, Simon Property Group, and Bojangles. McMahon brings nearly two decades of experience developing and activating public relations and marketing strategies for category-leading consumer and B2B brands, as well as executing thought leadership that drives company narratives. Previously, McMahon served as sr. account cirector at 160over90, where she moved the needle for brands including Subway, Marriott, and Jimmy John’s. Her efforts yielded honors for brands and agencies including accolades from PRWeek, Clio Sports, and the Shorty Awards….
Street Talk for February 21, 2025
Representatives of the Joint Policy Committee and SAG-AFTRA have commenced negotiations on successor agreements to the 2022 commercials contracts. Both parties have already agreed on one front--to institute a media blackout and to offer no further comment.... Havas has acquired DON, a prominent independent creative agency in Latin America. Headquartered in Buenos Aires and Mexico City, DON’s team of 140 professionals brings a strong reputation for cutting-edge creativity, deep market expertise, and an impressive portfolio of award-winning campaigns for Latin America’s leading brands. Over the past year, DON has experienced a particularly strong growth momentum, securing a record number of new clients, with a roster spanning industries such as fast-moving consumer goods, financial services, transportation, and beyond. DON joins the organization under Havas Creative Network, relocating immediately to Havas Village Argentina, where the agency will integrate with HOY Argentina. Moving forward, DON and HOY Argentina will operate under the name, “DON by Havas.” DON’s leadership team--including founder and CEO Juan Manuel “Papon” Ricciarelli--will stay on to ensure continuity and preserve its distinctive creative identity.... Publicis Groupe Switzerland is expanding its global agency offering with the launch of Publicis LUXE, which specializes in premium and luxury brands. The existing global hubs in Paris, Shanghai and New York are now joined by Geneva and Zurich as strategic locations. Publicis LUXE offers comprehensive expertise in strategy, campaigns, digital business, CRM, social media, production, and innovation. The range of... Read More