Creative content company Chromista has added DiMaggio + T-Reps to handle representation on the West Coast. Jeanie DiMaggio and Tracy Fetterman joined forces eight years ago to establish DiMaggio + T-Reps. Together, they bring over 20 years of experience and jointly represent a diverse roster of live-action, VR/AR, AI and digital content commercial production companies. Before T-Reps, Fetterman was the in-house West Coast sales rep for Partizan. DiMaggio founded DiMaggio Representation 17 years ago after working in house as a West Coast sales rep for Hungry Man. Led by founders Darren Aronofsky, Scott Franklin, and Ted Robbins, and partner Adina Birnbaum, Chromista offers innovative creative solutions for all media platforms, including commercial, experimental, narrative, social, and beyond. Chromista’s roster of esteemed talent is responsible for films like The Thicket, the upcoming A24 film Friendship, and the Starz dark comedy series Sweetpea. Chromista’s recent brand collaborations include Ford, Chase Sapphire, EA Games, Sid Meier’s Civilization VII, Stouffer’s, Cybersmile, McDonald’s, Samsung, and DoorDash….
ArtClass Content is now being represented on the West Coast by the 1961, led by Frank Antonoff and Faith Loop. Founded by Antonoff in 2023, the 1961 is the culmination of Antonoff’s career as a talent rep and maintains a roster of live-action, animation, design, VFX, and editorial clients. ArtClass Content is headed by founder and Emmy-winning director Vincent Peone, managing partner Geno Imbriale and managing director Kirsten Arongino. ArtClass turns out top-drawer branded content, music videos, digital activations, documentaries, and feature films. Recent work from ArtClass includes spots for Popeyes, Chili’s, Dairy Queen, Duracell, ESPN, Southwest Airlines, Favor Delivery, Mother Jeans, and the latest Beats by Dre campaign featuring Kim Kardashian and Jimmy Fallon….
Marcus Ellington has joined the Sphere Entertainment Co. as EVP, ad sales and sponsorships. Ellington will develop and lead a world-class ad sales and sponsorships organization focused on maximizing revenue, creating growth opportunities, and managing client relations across Sphere’s marquee assets, including the Exosphere–the venue’s fully programmable LED exterior. As the world’s largest LED screen, the Exosphere is seen not only by the millions of visitors annually to Las Vegas, but also is widely recognized globally via social media. As part of his role, Ellington will drive new brand-centric opportunities for the Exosphere, including those that extend the platform’s reach across experiential activations such as drone shows. He will also be responsible for developing broader Sphere-wide marketing partnerships. Ellington will be based in New York and report to Jennifer Koester, Sphere’s president and chief operating officer. Ellington is a seasoned sales and business development executive who has 20 years of experience working in media and technology. He joins Sphere from Google, where he held sales and partnership roles of increasing responsibility over more than a decade with the company. In his most recent role as director of Americas Partnerships Solutions, Ellington was responsible for strategic partnerships across Google product areas including Ads, YouTube, Cloud, and Android. His experience also includes working on Google’s Media and Entertainment Ad Sales team, where he oversaw relationships, deal negotiations, and ad revenue for the company’s largest media and entertainment partners. Prior to joining Google, Ellington worked at Interactive One where he led a business development sales team focused on helping brands reach U.S. multicultural audiences. He began his career at CBS where he developed integrated marketing solutions for brands with some of CBS’ most exclusive content such as March Madness, GRAMMYs, and the NFL….
