By Lyle Greenfield
I’ve had the title of this column in my head for over a month. Probably came out of all the “transgender” news, tweets and bathroom chatter. I dunno..just popped out.
What would that mean in the realm of popular music—“transgenre”?
And I thought, it’s when an artist we’ve pigeonholed in one place (rock, blues, folk, hip-hop, EDM…) crosses the double line in our heads, forcing us to hear things differently. Maybe to think of them differently. Artistic disorientation.
One of the first things that came to my ears was the extraordinary Brittany Howard and Alabama Shakes, whose second album, Sound and Color, turns any preconception about their bond with traditional blues on its head. This live performance of “Gemini” from their Austin City Limits performance is a sublime mix of R&B, soul, steaming guitar, silence and transcendent vocals, trans-porting the listener to another place.
Coincidentally, a winner in last week’s AMP Awards for Music and Sound in the Best Use of a Licensed Song category was Apple iPad Pro’s “A Great Big Universe” spot, with Alabama Shakes’ “Sound and Color” as the soundtrack, a hypnotizing mix of ambient R&B, soul and penthouse grind.
Take me there. Now.
And I thought of Kendrick Lamar, the sound barrier-breaking wordsmith who’s spit his raps over urban beat jazz (his Grammy performance of “The Blacker The Berry”) and over a Funkadelic kinda groove on the amazing “i."
And brought to my attention recently was relative newcomer Bibi Bourelly, born in Berlin of Moroccan and Haitian descent. (As a teenager she co-wrote Rihanna’s crazy hit “Bitch Better Have My Money”—talk about a career jumpstarter!) Now signed to Def Jam, Ms. Bourelly’s rap/sung song “Sally” gets its groove from an infectious tweaked-out rock-a-billy beat. Get up on it! Transgenre? Yea.
And then, word of Prince’s death on April 21st cast a dark spell over the music world, and over millions of fans. And over my reveries about “transgenre” artists—a trivial pursuit, I thought.
I saw Prince perform at Radio City in March, 1983, and I’ve never seen anything like that show since. This crazy kid, wearing panties and a ruffled Edwardian shirt, lowered onto the stage in a giant bed, stroking the neck of his guitar, which was shooting a fountain of cream out of the headstock. And then, the electrifying performance.
The musical virtuosity more than backing up the outrageous preening, dancing, fore-playing. Suddenly, Prince’s hits were back on Billboard’s Top Ten, and all over the radio again. They sounded fresh, satisfying. I thought, ‘Fucking genius…how’d he do that?’
Two weeks ago I was coming out of the 59th St. subway station at Columbus Circle, and inside the pedestrian concourse was a white kid with an acoustic guitar, singing a blues song, guitar case opened on the concrete floor. I was about to pass by, oblivious, even passively dismissive of this performance, when: a very old black man in rumpled overcoat, hunched and walking with a cane, reached into his pocket, pulled out a dollar bill and put it in the kid’s guitar case.
Call it a “profiling” whiplash. All of my assumptions about what I’d just seen turned upside down. Why the hell did I assume the old black man should be singing the blues and the white kid putting a buck in his instrument case? I’ll confess, the moment kind of snapped me out of my stalled ruminations. A personal lesson in the value of the transgenre performance? I don’t know. But I thought about Prince again, and his unique ability to jump across genres as easily as a kid skipping rope. With a strong foundation in funk and soul to bring the house to the dance floor, he could just as easily rock/shred the guitar, pen and perform a bleeding heart ballad, or an anthem for the ages, or get the dirty minds spinning…
Here’s a clip from his 2007 Super Bowl halftime show. “Purple Rain”, literally in a rain-drenched downpour.
And from the Purple Rain soundtrack, (I can’t genre-place it) “When Doves Cry.”
The in-your-face funk of “Get Off” from the 1991 MTV Video Awards.
Finally (hardly) this soulful performance of “Nothing Compares 2U”, the ballad covered by Sinead O’Connor, becoming a top-10 hit around the world.
Keep your ears open. Dance in peace.
Cinesite expands XR capabilities with hiring of Adipat Virdi as exec director
Cinesite has appointed Adipat Virdi as executive director, XR (global). The U.K.-based Virdi joins Cinesite’s leadership team and will oversee the company’s XR initiatives worldwide.
With a proven track record in XR and immersive technologies, Virdi brings over two decades of experience. He has a background in experience design and immersive storytelling, skills which he has brought to projects for a wide range of major brands and organizations such as BBC, Sony, Netflix, Virgin Atlantic, HSBC, Cosworth, Harbour Immersive, NASA, Charlotte Tilbury, Balenciaga, Lamborghini, Nike, IoC, Real Madrid and PagoNXT, among others. Virdi specializes in developing immersive storytelling frameworks for both social and commercial impact. He joins Cinesite from Facebook (Meta), where he was the global creative product lead for immersive, spearheading the emerging platforms team’s exploration of VR/XR and immersive experiences.
Cinesite CEO Antony Hunt said of Virdi, “His expertise in XR will be invaluable as we continue to push the boundaries of immersive storytelling and expand our offerings in this rapidly growing market.”
Virdi will drive Cinesite’s XR strategy, foster collaboration across the company’s global studios, and explore new opportunities for XR applications in entertainment, fashion, the automobile industry, and beyond.
“At Cinesite, our decades of experience crafting stunning visual effects for Hollywood blockbusters have equipped us with a unique understanding of storytelling and immersion,” said Virdi. “Now, we’re excited to leverage this expertise to create XR experiences that truly transport audiences into the heart of the action. Our goal is to make them feel like they can choose to be main characters and... Read More