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    Leo Burnett UK hires planners Ipeknaz Erel and Rebecca Priest

    By SHOOTNo Comments183 Views
    Rebecca Priest (l) and Ipeknaz Erel
    LONDON --

    Leo Burnett UK has appointed two new planning directors, Ipeknaz Erel and Rebecca Priest. They strengthen the agency’s senior strategy team, led by chief strategy officer (CSO) Josh Bullmore and deputy CSO Tom Sussman,

    Erel, a diversity champion named on the IPA iList 2024 shortlist, joins from McCann London and will lead strategy for McDonald’s. During her six-year stint at the agency, including time at its New York office, Erel led planning and strategy for campaigns for brands including eBay and Just Eat. For the latter, she was instrumental in developing the “Did Somebody Say” brand platform and led the recent “The Joy of Everyday”, which instigated a step change in Just Eat UK’s strategy.

    Priest also joins from McCann London, where she spent eight years crafting strategies for clients including Nurofen, Mr Kipling and Nestlé Cereals. As strategy director, Priest led Nurofen’s “See My Pain” campaign, making women’s pain more visible through clinical research, product innovation, and a regular commission of the Gender Pay Gap Index. At Leo Burnett, she will bring her expertise to Allwyn, operator of The National Lottery, and Morrisons.

    The hires follow a busy six months for Leo Burnett’s strategy department, which has welcomed a number of new talents in the first half of 2024, including Omari Green and Alisya Rozhan as planners, Ilana Green as sr. social planner, and Imo Gowen as sr. comms planner.

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    Gloria Colangelo joins Identity as managing partner

    Wednesday, November 20, 2024

    Production company Identity has brought Gloria Colangelo on board as managing partner.

    Having spent decades in the production industry in senior roles, including a lengthy tenure as executive producer at companies Assembly and MacGuffin Films, Colangelo brings a wealth of experience to her new position at Identity, which marks a professional evolution of her own. “After an incredibly fulfilling career, I reached a point where I was ready to take on a new challenge and pursue a longtime goal of becoming a partner--playing a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth,” she said.

    As managing partner at Identity, Colangelo effectively reunites with former colleague, EP Molly Mitchell, and assumes a more hands-on role in shaping the company’s vision and trajectory. “Molly and I are deeply involved,” said Colangelo, “in every aspect of production, from sales and bidding to overseeing shoots and wrapping jobs. This approach feels natural to me, as I’ve always thrived in a role where I’m engaged in all stages of the process. I’m also extremely grateful for the opportunity to be working with owner/EP Joe Masi, someone who I’d admired from afar, and having the support of his belief in our vision.”

    Along with her day-to-day operations, Colangelo is also playing a pivotal role in bolstering Identity’s already strong roster of directing talent. For the new managing partner, however, it’s important that connecting new and existing storytellers occur rather naturally. “I didn’t come to Identity with a set roster,” she explained. “Instead, as I made the decision to embark on this new journey, a few directors I’d worked closely with expressed a strong interest in joining... Read More

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