Christopher Law has joined ad agency King Ursa as partner, co-CEO. With over 25 years of leadership at the intersection of digital media, sales, and marketing, Law has a track record of redefining how brands connect with audiences. Most recently, he founded Media Pulse, Canada’s first exclusive Connected TV advertising marketplace, where he delivered measurable, high-impact strategies for brands while empowering publishers to monetize their inventory.
“King Ursa is redefining what the future of advertising looks like,” shared Law, alluding to the shop’s meshing of AI technology with human creativity to bridge the gap between media and creative. “Their ability to integrate technology and creativity to deliver truly unified, outcome-driven solutions is exactly what the industry needs.”
With Law’s expertise in building transformative media models and leveraging data for impactful storytelling, King Ursa is poised to accelerate its revolutionary approach.
King Ursa’s vision goes beyond just optimization. By embedding AI throughout the process, from strategy to execution, the agency is delivering smarter, more impactful campaigns that unify data, media, and creative expertise. Unlike models that prioritize efficiency over effectiveness, King Ursa focuses on actionable insights that inform creative development and align with media strategies, ensuring campaigns resonate deeply with audiences and drive measurable results.
The shop celebrates its 10th anniversary in the new year. “This milestone isn’t just a celebration of our past–it’s a statement about our future,” said Paulo Salomao, founder, co-CEO of King Ursa. “We’re not just responding to changes in the industry; we want to lead them.”
