Le Truc, Publicis Groupe’s creative collective, has appointed Katy Alonzo as partner and chief strategy officer. Alonzo’s appointment extends the lineup of strategy partners, alongside CSOs Ramon Jimenez and Dylan Viner. Alonzo will strengthen Le Truc’s strategic bench, working alongside partners to challenge conventions and deliver innovative solutions for clients. Based in New York, her cross-industry expertise will enhance Le Truc’s commitment to pushing creative boundaries and redefining industry standards.
“Katy’s impeccable creative credentials and expertise in value creation through brand building make her an ideal fit for Le Truc and for the future model of how strategists need to think and act,” said Gareth Goodall, chief strategy officer, Publicis Creative. “Her diverse experience across agencies and clients positions her perfectly to drive our collective’s continued success.”
Alonzo brings extensive experience from leadership roles at agencies, including Droga5, Mother US, Anomaly, and Venables Bell & Partners. While at Blackstone, she was part of the team that introduced brand as a lever of value creation to the private equity industry. Known for leading diverse teams and developing strategies that resonate with multicultural audiences, Alonzo has led several high-profile campaigns that have been recognized as transformative in their respective industries. Her work spans various sectors, including food service, beauty, and genealogy, demonstrating her versatility and strategic acumen across different markets.
Reflecting on her new role, Alonzo said; “I’ve always been drawn to environments where creativity and strategy intersect in unexpected ways. Le Truc’s unique collaboration model and commitment to challenging conventions attracted me to this role. I look forward to joining the exceptional team to deliver game-changing outcomes for our clients.”
