PORTLAND, Ore.–Katie Overcash has joined sound and music company Field Day Sound as executive producer. Overcash brings over a decade of music production experience to Field Day, producing campaigns for such brands as Audi, Google, Nike, Taco Bell, Target, and Starbucks. Based in Los Angeles, she will work in concert with partner and EP Leslie Carthy.
“From the very first conversations, we knew Katie was a perfect match,” remarks Carthy, who co-founded the company in 2021 with Noah Woodburn, a fellow alumnus of the Wieden+Kennedy-owned postproduction facility Joint, and Morgan Johnson, an alumnus of Barking Owl. “Between her agency-side experience and producing commercial projects at some of the industry’s most respected music companies, Katie brings a perspective that’s as broad as it is deep.”
Sound designer and mixer Woodburn said of Overcash, “Beyond her expertise, insight, and passion for our industry, she shares the values that make the creative culture at Field Day truly special–one born from a shared vision built on friendship, collaboration, and passion, where people feel valued, creatively inspired, and can maintain a healthy work-life balance.”
Before joining Field Day, Overcash was an executive producer at Howling Music and prior to that, Yessian Music. She previously spent five years at Elias, first as a sr. producer and later as head of production. Her decades of experience in music production were preceded by a stint at Deutsch LA, where she launched her advertising career on the PlayStation account before transitioning to the agency’s in-house post facility as a sr. producer. In that role, she worked on campaigns for VW, Dr. Pepper, Snapple, and Zillow while building the in-house roster of editors and effects artists.
Overcash, whose unlikely path to the advertising industry began with a career in finance, credits the people who took a chance on her and guided her through the transition.
“I came into this game a bit later than most and will be forever grateful to those who opened the door to a career that has allowed me so much growth,” said Overcash. “I’ve always had a drive for creative expression. When I found my way into production, I discovered a space where that part of me could thrive. This industry has shown me the power of collaboration and what’s possible when we allow room for the creative process. That’s what Field Day is all about–working as a team, with no rigid hierarchy, just collaborating to find the best solutions.”
