INNOCEAN USA has promoted Jeremy Asselin to SVP, managing director on the Hyundai North America account where he will oversee all operations of the business.
Formerly VP, group account director on Hyundai, Asselin was serving as the interim SVP, managing director for the last six months while the agency searched externally to fill the position. During this time, he led with distinction, forged a strong partnership with Hyundai clients and streamlined efficiencies and operations among the team. Under his leadership, the agency has been able to sharpen brand positioning and increase creative output.
“Jeremy’s ability to foster an environment that is both stable and embraces our Explorer mindset has been pivotal in identifying ways to modernize and evolve the agency workflow to better serve the Hyundai brand–it was clear to me that he is the perfect candidate for the position,” said INNOCEAN USA CEO Steve Jun.
Optimus promotes Caralyn Moore to editor
Caralyn Moore has been promoted to editor at Optimus, the production and post house with offices in Chicago and New York. Moore started at Optimus in 2019 as a seasoned assistant editor, next earning the title of senior assistant and now making the jump to editor.
Moore has cut spots for such brands as CDW, Chicago Humanities Festival, Famous Footwear, Hillshire Farm, Walgreens and WW. In addition, she edited the independent feature film All Happy Families, which premiered at the 60th Chicago International Film Festival last fall and is releasing in select AMC Theatres nationwide on September 20.
“Editing is like a big open-ended puzzle, where you only use a fraction of the pieces and there are no right answers (though there are definitely wrong ones),” said Moore. “I love the challenge of finding the right balance of visuals, pacing, music, sound, and information--it’s precarious, it’s challenging, it’s endlessly creative and fun.”
“Caralyn has proven time and again how skilled she is in her craft,” said Angelo Valencia, Optimus managing editor/partner. “Her calming presence always makes you feel you are going to be well taken care of and her attention to detail is second to none. I am so excited for her to showcase her talent for everyone to see.”
Born and raised in Northern Virginia, just outside Washington, DC, Moore was passionate about theater classes at school and making short films with her friends and family. Her love of writing, acting and especially editing, landed her at Northwestern University for film school. Following graduation, Moore spent time in the documentary production world in Washington, DC, and then several years freelance assistant editing back in Chicago.
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