Barcelona-based Garage Club has brought executive producer John Haggerty on board to further its expansion in the U.S. Haggerty brings decades of expertise in advertising and production to the companyโs production division, Garage Films.
โExpanding further into the U.S. market is an incredible milestone for Garage Films, and we couldnโt be more excited to have John leading the charge,โ shared Albert Uria, co-founder of Garage Club. โHis decades of experience in production and agency roles make him uniquely suited to drive this next chapter, bringing our global talent and creative DNA further into the U.S. general market.โ
With offices in Spain, Mexico, and the U.S., Garage Films serves as a creative partner for global advertising agencies and brands. Notable talent in its extensive creative roster includes directors and photographers Albert Uria, Aakash Bhatia, Aj Colomb, Andrea Bielsa, Bernie Roux, Bram FJ Van Alphen, Brett Karley, Eugenio Recuenco, Iรฑigo Jimenez, Jovardi, Juriaan Booij, Laura Vifer, Luis Germano, Nysu, Pedro Diaz, Santiago Salviche, Scott Drucker, and Virgil Ferragut.
Haggerty brings over three decades of expertise in advertising and production, having launched campaigns for many global brands. With a proven ability to build teams, he has led production projects for the likes of Chevrolet, Kaiser Permanente, Travelocity, Farmers Insurance, and Merrell. Haggerty has worked for production companies and creative agencies–as well as collaborating with top-tier directors–earning recognition such as the AICP Award for โBest Productionโ for Farmers Insurance.
Haggerty said of his new role at Garage Films, โI will leverage my skills and experience while focusing on attracting a diverse range of directors and creating compelling content for brands. I am proud to work with a talented and creative team at Garage Films, tapping into their established presence globally while introducing new talent to the U.S. market. This is a significant endeavor. I look forward to a great 2025 ahead.โ
Uria added, โThis next step is a natural progression for Garage Films, built on years of trust, experience, and a deep understanding of the U.S. market. Weโve successfully navigated this space, delivering results for agencies and clients who already trust us. This foundation allows us to bring our proven creative vision and market insights to a broader audience. With the combined strength of our production, postproduction, and long-form divisions, our expertise and cross-functional capabilities will allow us to create impactful, engaging content that elevates brandsโ stories in fresh and innovative ways.โ
