Nayaab Rais has been promoted to executive creative director at FP7McCann.
Rais brings multi-national, cross-sector experience having worked across Europe, MENA and APAC, with brands including Mastercard, Coca Cola, HSBC, Kraft and Emirates. In her new role, Rais will work closely with Federico Fanti, chief creative officer, to help further drive the agencies creative vision and its impact on business growth for clients. She will also join MCN’s Creative Leadership Council, responsible for elevating the creative product across MCN agencies and ensuring seamless collaboration across creativity, data, tech and media.
This year, Rais judged the Brand Experience and Activation Lions at Cannes and has previously judged at most of the international awards shows like The One Show, Clios, LIA, and New York Festivals, among others. Her work helped FP7McCann rank no.1 in Cannes Lions shortlists across MENAT and get recognized for its work with global brands including Mastercard, McDonald’s and Arla.
Fanti commented, “Today, we honor more than just a promotion; we celebrate a journey of creativity, dedication, and sheer brilliance. Nayaab is not only a great creative who knows the agency inside out, but she is also an inspiring, empathetic, and warm leader. She will help me nurture and lead our talents and drive our creative vision to new heights. I could not be happier to have her by my side on this incredible new adventure.”
Rais, who previously served as sr. creative director at the agency, added, “I’m passionate about fostering environments where creatives can do their best work and where DE&I is so deeply embedded that it becomes second nature. So, the focus will be on ensuring our diversity remains our greatest strength, our client relationships and their brands reach new heights of success, and our creative excellence continues to sparkle (especially with some shiny new metals).”
