By SHOOT Staff
March 6, 2017 Jo Cresswell and Sian Coole have joined Goodby Silverstein & Partners as, respectively, copywriter and art director. The duo comes to GS&P after seven years at adam&eveDDB London where their credits included the lauded “Tiny Dancer” for John Lewis Insurance, winner of the Grand Prix at eurobest, the Grand at LIA and a coveted Gold Film Lion at Cannes, as well as Golds at the One Show, the ANDYs and the British Arrows….Director Martin Krejci has joined L.A.-based Ruffian for commercial representation in North America. He was previously handled in the U.S. by Stink which continues to rep him internationally. Krejci has helmed ads for a wide range of brands, including Nike, Smirnoff, Ikea, Phillips, Heineken Ford and Adidas….Megan Sheehan has joined The Martin Agency New York as a group creative director. Sheehan will report to Martin NY ECD James Robinson. Sheehan started her career as an art director at Energy BBDO before moving to Saatchi & Saatchi and CP+B. She then landed at FCB where her leadership on the Cyber Grand Prix-winning Oreo “Daily Twist” campaign helped push the possibilities of responsive advertising. Most recently, she worked as a freelance creative director on everything from tech to cars to beer. Her work has been recognized by The One Show and Cannes Lions…..
March 7, 2012 Chad Hopenwasser has been promoted to VP, director of video production at Crispin Porter+Bogusky. In this role, Hopenwasser will be responsible for guiding and inspiring the agency’s video producers as well as serving as the outward face of video production for CP+B. Hopenwasser, who is based out of New York City, will continue to work among CP+B’s six global offices, overseeing all video production…..Venables Bell & Partners has formed vbp orange, a brand innovation consultancy. Housed within Venables Bell & Partners’ San Francisco quarters, orange will apply design-thinking principles to real-world business challenges, offering brand strategy, concept and experiential design, as well as new product development and ideation solutions to existing VB&P as well as new clients. Orange will be led by Venables Bell vets Harlan Kennedy, director of strategy, Blake Bakken, design director, and Colleen McGee, director of brand development…..Director Tony Petrossian–who gained inclusion into SHOOT’s New Directors Showcase back in 2007–has signed with Rhythm+Hues Commercial Studios….
A TV as big as a bed? With the holidays approaching, stores stock more supersize sets
For some television viewers, size apparently does matter.
Forget the 65-inch TVs that were considered bigger than average a decade ago. In time for the holidays, manufacturers and retailers are rolling out more XXL screens measuring more than 8 feet across. That's wider than a standard three-seat sofa or a king-size bed.
Supersize televisions only accounted for 1.7% of revenue from all TV set sales in the U.S. during the first nine months of the year, according to market research firm Circana. But companies preparing for shoppers to go big for Christmas, Hanukkah and Kwanzaa have reason to think the growing ultra category will be a bright spot in an otherwise tepid television market, according to analysts.
The 38.1 million televisions sold with a width of at least 97 inches between January and September represented a tenfold increase from the same period last year, Circana said. Best Buy, the nation's largest consumer electronics chain, doubled the assortment of hefty TVs — the 19 models range in price from $2,000 to $25,000 — and introduced displays in roughly 70% of its stores.
"It's really taken off this year," Blake Hampton, Best Buy's senior vice president of merchandising, said.
Analysts credit the emerging demand to improved technology and much lower prices. So far this year, the average price for TVs spanning at least 97 inches was $3,113 compared to $6,662 last year, according to Circana. South Korean electronics manufacturer Samsung introduced its first 98-inch TV in 2019 with a hefty price tag of $99,000; it now has four versions starting at $4,000, the company said.
Anthony Ash, a 42-year-old owner of a wood pallet and recycling business, recently bought a 98-inch Sony for his 14,000-square-foot house in... Read More