Production company IMPOSTER has added executive producer Mercedes Allen Sarria, who placed second in The One Showโs ranking of design EPs last year. She brings with her over 20 years of experience in commercial production, immersive experiential marketing, and emerging technologies, as well as an eye for identifying and nurturing talent.
She joins the IMPOSTER team from Tool where she was an EP of live action. Prior, she honed her skills at Unicorns and Unicorns, focusing on both live action and experiential; HELO, where she executive produced the Cannes Lion-winning Coors Light โChillboardsโ for DDB; and Biscuit Filmworks, where she helped to create an immersive exhibition from the set of the DGA-winning commercial, โEmilyโs Oz.โ The exhibit was inducted into the Smithsonian Museum and attended by Barack Obama.
Now at IMPOSTER, she will oversee both live action and immersive projects. She will apply her extensive background to drive cutting-edge work, strengthen the production companyโs partnerships with agencies and clients alike, and leverage her L.A. base to aid in the expansion of its West Coast footprint.
Rep Report for October 4, 2024
Ad agency Motive--which works with clients including Pepsi, Mtn Dew, Gatorade, Ruffles, Los Angeles Clippers, INDYCAR, and Dickโs Sporting Goods--has hired industry veteran Matt Carle as SVP of partnership & growth. He will play a core role in connecting Motive to even more great brands and to build long standing relationships. Carle joins the Denver-based agency with over 25 years of industry and leadership experience focused on strategic business development, program development and delivery, and client relations. Prior to joining Motive, he held key roles within the Omnicom Experiential Group, including EVP at Pierce and SVP of growth at GMR Marketing. His diverse experience spans B2C, B2B, and B2E work for clients including Meta, Deloitte, Lego, Verizon and Walmart....
Independent marketing agency Luquire, which is celebrating its 40th anniversary, has named Adam Levine as its first-ever chief marketing officer. He will report to CEO Brooks Luquire. Levine, who brings two decades of experience to his new roost, has held key roles at Terri and Stanley, DraftFCB and Deutsch NY. He had most recently served as new business consultant at Terri and Sandy, Prior to that, he was chief growth officer at DraftFCB, and EVP/brand director at Deutsch NY. He has also worked on brands as varied as Revlon, Snapple, Microsoft, Zoloft and IKEA...,.
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