1) It’s impossible to ignore today’s polarized society and the current state of distrust and uncertainty in the US, which affects who we look to for information and inspiration, and how we process messages too.

Consequently, this is shifting the role that brands play in our culture and what consumers need from them nowadays, which extends far beyond the products that they sell. It’s been great to see many brands rise to the occasion, take a stand on key issues that reflect their values, and do their part to create positive change. It seems that the brands that don’t take an active role will quickly become irrelevant.

2) I’ve been moved by various long-form videos that do a remarkable job of combining film craft with emotional storytelling, like The Red Cross spot “Hope,” P&G’s “Love Over Bias” and “The Talk,” which all deliver valuable messages. At the other end of the spectrum, I’ve enjoyed spots that are entertaining due to their sense of humor, like “It’s a Tide Ad,” or the exceptional technique of Dougal Wilson’s or Spike Jonze’s Apple spots. I was also extremely impressed with the level of production design and effects work in recent Adidas creative.

3) In today’s political and social climate, and with midterm elections approaching, I think many clients will proceed with increasing caution with their marketing and advertising spends. Also, there will be continued pressure to not only have an active voice in culture but to also take actions that instill positive change and resonate with consumers in meaningful ways.

4) Brand messaging that makes a social statement or inspires positive change is one direction of work that’s rising to the top at recent awards shows. More “conventional” ads that employ outstanding creativity, innovation and craft will certainly continue to be honored too, but the bar is being raised with work that’s doing it all.

5) We are constantly searching out state of the art technology and upgrading the capabilities of our in-house post-production division, Lumberyard. We’ve upgraded our messaging and conferencing systems to an integrated collaboration platform with best in class, end-to-end 256bit encryption. Additionally, we’ve recently upgraded to a next generation firewall that supports 10Gb/s internet connections allowing us to move more data faster to our clients and vendors when needed.

6) Diversity, inclusivity and equal representation are hugely important to us, and we’re doing a number of things to ensure we’re always getting stronger in these areas as an agency, from developing training programs, community outreach initiatives and partnerships with organizations like MAIP to bring new talent into the industry and developing a returnship program to reintegrate women that have taken time off to raise children. Additionally, we’re actively implementing a pledge that ½ of all of the vendors that we use (including those that offer office supplies, food, etc.) are minority or women-owned businesses.

In the production realm, specifically, we applaud organizations like Streetlights Production Assistant Program, whose mission is to create careers for poverty level and socially disadvantaged minorities, while promoting ethnic diversity in the entertainment industry workforce. Additionally, we’re looking to work and partner with production companies that integrate their services.

In terms of mentoring, one of our philosophies is to challenge our employees to work outside their comfort zones, which at times translates into working on projects beyond their experience level. This provides an opportunity for our employees to elevate their skills and confidence while knowing they have a support system along the way.

1) Diversity and inclusion is dominating conversations right now in the industry. As a whole, advertising is embarrassingly behind on all fronts. It’s our duty to reflect the values and perspectives of our consumers – within our work and our workforce. But more importantly, if we give our work a diverse voice, the work will be so much more impactful. And if we don’t change rapidly, as an industry, we’ll start to see brands and companies forcing agencies to change. It’s either that or move on.

2) I once read that our brains are built with a greater sensitivity toward negative news. Psychologists call it “negativity bias.” We’re seeing this now as we’re constantly bombarded with political news, immigration laws, gun violence, climate change, pollution, bullying, and so on. This rise in negativity has given advertising agencies the tension to create some really compelling work for social good. Society needs this. The industry needs this. It’s going to take ingenuity, creativity, and innovation to help solve some of these critical societal problems we’re facing, and, in some respects, reverse the effects of “negativity bias.”

Burger King did a nice job of taking on bullying and net neutrality. Trash Isles was a brilliant idea to confront the country-sized plastic trash build up in the North Pacific Ocean. The Parkland shooting yielded some great work against gun violence in our culture, too. There was just such good work this year, a year we really needed it.

3) From a business lens, we’re seeing all the necessary components of machine learning coming together to truly transform how we work on a bigger scale. It’s pretty scary, if you think about it, as we inch closer and closer to a singularity. I guess as long we can solve business with creativity, we’ll stave off the impending world domination of computers. We can only hope, right?

Creatively, I think we’ll see more AR/VR technology influencing our work. The possibilities are endless in this arena and I think we’ve only scratched the surface on how we can provide valuable information and even entertainment to our consumers. It’s pretty exciting because it’s an entirely new medium we can create within.

4) Three interesting themes emerged for me. The first is obvious. Creativity always wins. The simple, most engaging ideas just win. They always have and always will. The second is real-time experiences from brands. We saw a lot of brands taking advantage of creating experiences in real-time making it very personal for consumers. And lastly, technology. There were tons of ideas that infused or hacked technology to enhance the consumer experience.

5) As a company, we’re obviously investing a lot into technology for the years to come. We have to move faster than the world and continually be at the forefront of innovation for our clients. It’s imperative. This has translated into setting some pretty exciting creative goals for our department. We want to solve problems not only through creative execution but through innovation. The combination of the two makes for the best work, in my opinion.

6) The production industry unfortunately is just as behind as the advertising industry in terms of diversity and inclusion. Collectively, we have to do a better job of giving equal opportunity to all. At 22squared, we’ve made the pledge with Free The Bid – a non-profit organization advocating on the behalf of women directors. We’re also looking to hire more women and people of color for a variety of roles, including a Director of Photography, editors, composers, and more. It’s so important to have diversity of thought, background and perspective from those who touch and influence the work.

1) The world is fucking crazy right now. Between the divisive negativity and the fake news, the creative community will continue to look for, and reward, those who use creativity to solve a client’s problems in ways that add some goodness, and light, back into the world.

2) First, I was mesmerized by the Spike Jonze Apple work. Absolutely beautiful. Second, I’m continuously impressed by the KFC campaign. You just get the sense the entire WK team and client are just having fun. It’s palpable in everything they do, and it’s one of those confident tones that you just don’t see much anymore. Beyond the structure of the multiple colonels, the incredibly random stunt/social tactics have me looking forward to seeing what they do next.

3) The quality of work coming out of the client in-house creative teams is only going to keep getting better. The skepticism of the creative community is giving way to jealousy as we see many of our talented friends and peers creating amazing work.

4) Causevertising is alive and well and looks to be rewarded for some time to come. Creatively, it’s a way to use our collective powers of persuasion for good.

5) This year, we continued building out our Content Lab to keep up with our clients’ desires for content on demand. To this end, we’ve invested in a more robust render engine, so our animators and motion-graphics artists can tackle more complicated projects. We’ve also added Resolve grading capabilities in our editing suite.

6) We’re committed to the Free the Bid nonprofit initiative, and we are thrilled that just under half of our shoots in the last year were helmed by female directors. Internally, 50 percent of our agency partners are women, and more than half of our director-level leadership is female.

1) Technology is king. Pairing creativity with tech and data seems to be where the business has moved and is moving right now. Clients and agencies are also pushing to get out into the world and live the brand. We are doing this across all our brands now. A combination of traditional air cover is still needed for many brands. Even with TV, which, contrary to popular opinion, is not dead.

2) We had two things going on this year for Oscar Mayer that straddle the line between marketing and entertainment. One was “Bacoin”. We created an actual crypto currency that was backed by bacon. It was a “joke” for entertainment but did very well for the brand and thousands of people actually rode the market.

Another effort that got a lot of attention was the “Weiner Drone.” Oscar Mayer changed all their hot dogs by removing all the nitrates and such. It was a big deal for the brand and they went on a mission to “get a hot dog in every hand.” We took the idea to a whole other level, and even built new vehicles to get the dogs out to the world. Scooters. Minis, and the Drone. Jimmy Fallon even picked it up, as did many other entertainment outlets. The is a great example of entertainment with a smart marketing purpose. Not just for the sake of entertainment.

3) The content that clients will push out will continue to improve in quality while the TV market declines.

Brand actions in the world will only continue to rise. The biggest thing we will continue to see is from big behemoth companies who realize they cannot continue to compete in a world without a POV. They need to make their purpose clear and put a huge social engagement behind it. The new consumer demands it or they will leave.

It’s what we have been preaching to clients for years. “If you know what you believe you know how to behave.” You’d be surprised at how many clients don’t know what they believe.

4) They tell us that the era of doing “commercials” is over. Sure. There is still attention on craft but it has all mostly moved to brands doing things in the world in the name of their brand. A lot of it is work that leads to a connecting with a social cause. If a brand is just out there trying to creatively market, and not tied to a social cause, they can be overlooked.

Brand actions and creativity paired with new tech and media is where the trend is heading.

5) We’re looking into building and acquiring more content production. Studios. Creators. Social listening systems. The works.

6) We are wrestling with that. It’s one thing to sign pledges and make speeches. I’m seeing a lot of that. But it’s another thing to implement change in your company. We’re doing that as we speak. We are a very female led agency with about 67% of our workforce being female. Two of our U.S. presidents are female, our CSO and US CSO in NY and SF are female, and top strategic leadership in Chicago is also female. We still need to work on better female leadership in creative but we are getting closer to the right balance.

On the director and production side we are well above the industry average which is about 11%. Last year about 30% of our jobs were produced by women. Let alone just “Bid.” We will continue that push.

A huge push for us is also ethnic diversity. We need to do better searching for and attracting people of all color, especially African American.

But we feel very strongly about doing what’s right for our company and culture. Not just doing what’s popular in the Industry.

We made a decision to just do it and not just talk about it.

1) The convergence of Brand Building and Acquisition or performance marketing as connected and important disciplines. The highly quantifiable nature of performance marketing has seen it prioritized by some clients. They now face increasing CPA’s and decreasing ROI’s when brand is ignored. Clients are now looking to right size this with the optimal balance.

We have found clients are looking for agencies who understand and can execute both -especially digitally. That means we have to understand the disciplines, plan communications accordingly, produce the appropriate content, buy the media, review the data and interpret the results. And quickly. This makes an agency smarter, more accountable, and actually more creative as you can experiment and see what works quickly.

2) We did some great work for Brawny for International Woman’s Day and Women’s History Month centered around #SHNG (strength has no gender). This builds on the brand idea of “Stay Giant” that encourages people to stay resilient in the face of life’s challenges. We built a digital program celebrating strong woman in history. And to mark the event changed the Brawny man to a woman on pack. The combination of these program generated significant awareness on a low spend. The press picked up on the idea — we were all over TV and the internet, including the Today show and Ellen (twice). This was effective for the brand in fact it even won the top Effie in it’s category this year.

3) It’s hard to answer this question as there’s so much turbulence politically and in the business world. I’m not a economist and I am an optimistic person. Having said that the stock market has had a good run and we are probably due for a correction. I do not expect armageddon and a global financial crisis but people are cautious right now. I think 2018 should remain stable leading into the midterms. After that either this year or next perhaps we will see some slow down.

4) The biggest leap is to see how the creative community has embraced data and used it in new and imaginary ways to connect with more personal and human stories. Probably the best example would be the work Spotify has done using data to analyze listening habits and use this insight to create witty headlines that tap into our moods.

5) Personally I don’t see there being a major technological shift. I think the technology is there. The big shift is that people both client and agency side need to catch up with what it can do beyond the obvious. As we embrace this our the work we do can become more personal, targeted and clever especially in the hands of highly creative thinkers.

6) We always have diversity top of our mind. When we hire we always look for a cross section of talent to interview on many dimensions. Ultimately we hire the best person for the job. The gender balance within our agency is good.

This year we are looking to establish an internship program that sources talent from different communities and areas that have more diverse cultures. We want to open the door to our company and industry to talented people who may not know much about it.

1) There has been pressure for several years to reduce both agency fees and production costs, but this year that pressure increased exponentially.

My concern is that talented young people are leaving the business because they see no future for them. Why stay in a business that’s down sizing in a booming economy?

That said, I suspect this is the year the industry finally hits bottom.

Because we just can’t cut anymore.

Which makes me oddly optimistic that on the other side is a brighter future.

Because advertising really works, and great advertising sells way more product than average advertising.

And that is valuable.

2) I am a big fan of the Project Revoice work that won the Grand Prix at Cannes.

Like all great work, it’s wonderfully simple.

And I loved that it used technology to enable something so deeply human.

Its also an excellent example of the craft of storytelling in film.

I cried like a baby.

3) Like everything else in this world, I think Trump is the big wild card to the business climate

He may ruin the economy with tariffs, or we may be in a constitutional crisis, or even at war.

But one way or another, it feels like we are heading into a recession sooner rather than later.

Why are you asking an art major for buisness forecasts?

4) I love that awards shows are devoting increased attention to making the world a better place with the creation of awards like the Glass Lion and D&AD Impact, etc.

But I’m even more interested in solving the problems within our own industry.

Organizations like Free the Bid and Time’s Up Advertising are way overdue.

I think real change is finally coming.

5) I’m in the market for an old school camera.

I love my iPhone camera and use it constantly.

But at the same time, its made me lazy.

I want to re-experience the craft of photography and not rely on Instagram filters to save my ass.

6) Publicis is completely on board with Free the Bid and I personally believe it will make a huge difference.

We recently completed a project for Always called Period Poverty where the entire production was done with a 98% female crew, and it was an amazing experience for all.

But as an industry we continue to fail in hiring and nurturing minority talent.

We absolutley have to do better.

1) It’s hard to ignore or not feel affected by the erosion of truth that’s caused push back against social media. Our current state of (political) affairs is inspiring content makers to find ways to tell truthful stories now that we are living in a time when it takes digging and persistence to find what’s real. Risks are being taken and audiences are craving and supporting stories of inclusion and human connection. From the LinkedIn campaign “In It Together” directed by Stacy Peralta to Indie Film Audience Award winners like BURDEN by Andrew Heckler and THE SENTENCE by Rudy Valdez, there is proof that there is an audience for independent voices to tell personal, diverse stories. Representation and inclusion is what the people want and brands to big box office film franchises are responding. The hope is we keep seeing more of this.

2) The melding of entertainment and advertising is what really inspires me as these two worlds are colliding in the best ways. Watching independent film directors bring their voices to brands is a way to bring a diverse aesthetic to a broad stage. Dee Reese’s (PARIAH, MUDBOUND) short film for Walmart, Box, theoretically should continue to inspire brands to hire minority directors to bring their culture, their families, their goals and hopes to a giant platform (like having a short film air during The Oscars). I hope brands respond courageously to this kind of work and think outside of the :15/:30/:60 second box.

A responsive chord currently was struck after recently seeing the feature Won’t You Be My Neighbor by Morgan Neville. The doc brilliantly reminds its audience of Roger’s compassionate approach to children’s TV and you can’t help but compare it to what is offered to kids now. I’m proud of the message KBS has crafted for client Dairy Pure which in some ways, feels like a throwback to a simpler time. Our social pieces focus on kids playing outside sans technology, while our TV spot shows a father and son watching a cartoon together after the young boy takes hold of the remote and changes the channel from disruptive, unsettling, cable news.

3) With platforms like Instagram launching a long-form video hub, I’m hoping that branding through long-form continues to grow. The short film NORA by Giovanni Reda is a low budget, brand enhancing piece that tells the story of Nora Vasconcellos—Adidas’s first female pro skateboarder. The film is girl power in the most exceptional way delivering a powerful message while entertaining. What a great way to share your brand-by contributing on an artistic level with an important message.

4) Art reflects life! The winning spots that I gravitate towards promote social activism or supply undeniable political commentary. Red Cross’s “Hope”, P&G’s “The Talk” and Go Gentle, Australia’s “Stop the Horror” were honest, raw and absolutely fantastic writing.

5) KBS recently invested in a fabulous upgrade to our internal Studio that includes Cinema 4D and Nuke. We are considering Flame now that it’s offered as a desk top subscription. It was important to us to keep our internal studio up to speed as we embark on quicker client turn-arounds and the occasional challenging budget!

In the past only large crews could take advantage of big drones, gimbals, and multi camera VR rigs. Now smaller single operator options are available for sets that need to have smaller footprints. Drones that fit in your pocket, auto-stitching 360 cameras, and handheld gimbals that are controlled with an app on your phone are examples of some gear our internal production studio would like to get their hands on.

6) I am a fan and supporter of Made in NY PA Training Program. Their mission is to provide unemployed and low-income NYC residents with training and placement into entry-level positions in Film and TV production in hopes to promote diversity. KBS is a tremendous supporter of Free the Bid which has proven to be a resource we support, love, and depend on.

1) Stories are passe. All we have left is the truth. At this point, the best TV ad in the world is only another good TV ad. We have seen it all, all the ideas, all the gimmicks, all the techniques. That’s the trend. As an industry, we’ve made so much stuff at this point, if we want to connect to people, get them to notice something or somehow motivate a behavior we have to give them a new way to experience reality and then invent a fun way to let them explore.

What’s great about this trend is it forces out of old mediums and pushes us to craft real and useful things that affect our lives. The battle over owning what’s “true” in our country right now has and will continue to affect how people receive messaging. Particularly from brands. We’ll need to continue to pursue authenticity in our messaging and to create experiences that add value to not only our consumers and potential consumers, but the community at large.

2) Emma Gonzalez standing silent for six minutes and twenty seconds at the March for Our Lives. In my opinion, it ‘s an incredible concept and an epic vision from a young woman in her position to impose that choice at that moment. We sat through it, awkwardly, trying to understand what was happening, and when she let us in on what she was doing, it was the most epic whoosh moment in history, that could only happen once, and only happen because she had the courage to re-imagine the medium.

3) I think “choice” is going to be an exciting opportunity. We have to stop making choices for people and start giving people choices to make. We work with Eko, which is an interactive film platform, and while writing these interactive films and making experiences for people is challenging, it’s resonating the most. I think that’s what everyone needs to take into account: the days of telling people stories are over. We need to let people own their story, and be there to act as their platform.

4) “It’s a Tide Ad” could be kind of the end of the TV ad as we know it. Because, it’s not even an idea it’s just true, it’s a transformative re-imagining of the medium. Borat did that to movies.

I thought Trash Isles was a beautiful way to motivate action around pollution by playing make-believe at the UN. Nike made a sneaker that actually helps you run faster. Now that’s advertising.

5) This will be a big year for the virtual space because we are about to go cordless. All the headsets are getting external cameras which means we can have walk-around experiences while our physical bodies are in permanent reality and we are immersed in a virtual experience. So, we’ll be really focused on connecting immersive tech back to human experiences with smell, touch and movement. Our goal is to enhance all content and experience in any way we can.

Product-wise I’m psyched about the Leap Motion headset and of course magic Leap. We’ll buy all the toys, but our focus will always start with creating experiences that require technology, not just the toys that make them possible.

6) The answer is not enough, but we are putting a lot of effort in and are trying to operationalize our company so we grow more diverse and not less. Diversity and inclusion are important to us, not just as a value for the company but as the core piece of our creative process. We’ve developed a methodology called Creative Dim Sum which is designed to meaningfully involve an eclectic and diverse group of people on every brief we work on. The goal is to expand our point of view, and find ways to incorporate outside voices into our work with brands. One of our first hires was an incredible filmmaker named Julia Gorbach whose title is “Curation and Documentation”. She not only casts far and wide with an eye for diversity, but also captures our strategic and creative process as we go so we can learn and evolve the way we work.

1) The explosion of artificial intelligence, which is being applied everywhere from picture recognition to script creation, is astounding. It’s a fun playground for creatives—especially those who don’t fear robots. Also, stand-alone VR is hitting a critical mass. Some of the work being done in that space, such as Alien: Covenant in Utero from RSA and Fox Studios, is astounding.

2) The W+K work for Ok Cupid “DTF” stands out as brave, modern, simple, human, elegant and poignant—all adjectives I strive to achieve in my own work. I like how it turns the expectation of the modern dating app on its head. R/GA’s chatbot-turned-ex-Hollywood icon “Rose” is a good example of bringing narrative into new technology and advertising. And Goodby Silverstein & Partners’ rap battle on the Super Bowl stage was a high-wattage example of awesome casting and branded entertainment.

3) I expect an outpouring of creativity for the end of 2018 and 2019. The creative community is restless. There are new tools at our disposal, and it’s never been easier to connect with folks or move the world through a great idea. Expect lots of VOICE stunts and collaborations between people and programs!

4) I think we’re seeing a broadening of perspectives—stories being told in new ways, but more importantly, from new points of view. People seem to be working harder to find a truly compelling story to tell. From “Girls Skate India” for Vans to “Real Life,” starring Monica Lewinsky, to JFK’s “lost speech,” we’re seeing stories that weren’t being represented before.

5) New towers for all the VR and AI programs we're running!

An espresso machine to keep us moving.

6) We’re making lots of recruiting efforts to bring in people with all different perspectives and experiences. We treat casting as an opportunity to push diversity by representation and also as a way to make our stories unique, believable and relevant. We’re constantly on a search for new and diverse voices and talent, and we mentor our teams to make thoughtful, responsible choices.

1) One of the areas that we continue to explore and refine is how to use data to inspire creativity. We have all moved beyond rolling our eyes at performance marketing as “lower level” communication work to be done - and now have moved into an era where we’re creating experiences that expose our brand content in different ways. It’s the ultimate challenge of right and left brained - and Deutsch has a variety of brains - so it’s an exciting time.

3) I think we are in a new era where collaboration is being recognized and rewarded by clients and agencies alike. We are realizing that having all of the answers is almost impossible. By being honest about what our true ninja powers are, we can find the right solutions to individual client challenges. The content publishing ecosystem is getting so sophisticated that it’s creating demand from more content from different perspectives; the brand itself, influencers and audiences for which we didn’t even plan or intend to reach but who become brand advocates. That said, having access to a full pipeline of tools to go from brief to strategy through production and publishing is a requirement in a culture that demands responsive communication. Years ago, we invested in building out our production capabilities through the opening of Steelhead Studios and watching that pay off has been very inspiring.

4) It’s always helpful to be reminded that successful work is universal in its theme and also specific to a cultural context. There was a period of time where we depended on tech and innovation as a parlor trick more than being central to an idea—but I think that’s waning which is good to see. It’s great to see brands playing a bigger role in using creativity to have an impact on global human issues

5) We continue to dig deep into content platforms. Brand-owned channels are the greatest source for gathering data and insights, so fluency with the Adobe Suite is a big focus. It’s transformed the way we’ve worked internally as well with greater collaboration between UX and design. We are also getting from code to design quicker than we could have ever imagined possible. Much of that can be attributed to the work Deutsch’s UX, design and tech teams have put in place using the Creative Cloud in new ways.

6) We’ve worked hard to bring in new talent across the board, from strategy to creative and production, we have been crisper in terms of defining the roles and opportunities for talent that can bring greater diversity to our company. We have been looking for talent in new places and earlier in the pipeline - so we’ve partnered with places like the Da Vinci School and programs like Film2Future, a program committed to providing students with the tools and knowledge to get into the entertainment and ad industries. Through initiatives like these and our intern program D-Prep, we are building the pipeline of diverse talent one student at a time.

Mentoring new talent is always a challenge in a fast-paced environment, but we are committed to our mentorship program, Nourish. Through this program, we’ve also received training on how to be a better mentor. I’ve benefited so much from having different mentors and sponsors throughout my career - and only now am I realizing how generous those people were with their time. It’s time to for us to make a conscious effort to mentor new and up-and-coming talent.

1) So far it seems to be the year of the apology. Facebook, Uber and Wells Fargo are all owning their shortcomings. It’s refreshing in a lot of ways, but at the same time, it doesn’t feel as bold or sincere when everyone is doing it at the same time. That admission of fault and promise to make it better used to be a powerful weapon, now it’s becoming one more thing for people to ignore.

2) As a mix of advertising and entertainment, the Australian Tourism spot for the Super Bowl was brilliant. We’ve seen so many fake trailers over the years, but this one felt far more inventive. I think at least half of the US was ready to buy a ticket to that movie. I love when the rug gets pulled out so masterfully. But honestly, my favorite thing this year has been the Paving for Piece campaign for Domino’s from my colleagues at CP+B, in which the brand announced it will be repairing roads across the country to better protect carryout pizza. I haven’t seen the world respond so positively to such a simple brand gesture in years.

3) There is so much seriousness and self-importance in marketing lately. Maybe brands feel that they need to make a difference to stay relevant. But I wonder if we will start to see it shift. As the messages start to feel too heavy, the world may begin to crave a little more levity and flippancy.

4) The biggest message awards shows have been getting across is that the work needs to make a difference if we should expect it to receive accolades. I think it’s great, but I also think it would nice to see a broader interpretation of “make a difference” in order to get a wider range of thinking amongst the winners. Not all great ideas change the world, some change a category, or our perception or our mood. When we celebrate those things, we are reminded of the impact our ideas can make on a daily basis, and that can be just as motivating.

6) Problems with inclusion and diversity need to be solved. But we don’t talk enough about how advantageous solving the issues will be. There is a need to find new perspectives, new ways of thinking and new ways of telling stories. That is what everyone is looking for in entertainment, and advertising, anyway. That is how work stands out from the rest. If we look at the things we have to gain with inclusion, rather than looking at it solely as a goodwill effort, change will happen much faster.