Tuesday, June 19, 2018
  • Wednesday, Jun. 13, 2018
Music Notes
Sound Lounge launches "Sound Lounge Everywhere" in Colorado
Sound Lounge head of production Liana Rosenberg
  • NEW YORK
  • --

Sound Lounge, a New York-based independent sound studio, has introduced its Sound Lounge Everywhere concept to Colorado. The company has partnered with Boulder postproduction company 11 Dollar Bill to offer remote audio production and mixing service to agencies and brands in the region and beyond. The service has established a seamless, real-time connection between the two facilities, providing advertising clients with local access to Sound Lounge mixers, sound designer Marshall Grupp and top national voice talent. Sound Lounge Everywhere clients save time, travel expenses and production costs while boosting audio quality.

“A lot of great advertising originates from Boulder and other nearby markets, and we’re excited by the possibility of applying our audio expertise to their projects,” said Sound Lounge head of production Liana Rosenberg. “We believe Sound Lounge Everywhere will be very appealing to agencies in the area as it allows them to work with New York talent without getting on a plane or utilizing high-priced connection services such as ISDN or Source Connect.”

11 Dollar Bill, which originated in Chicago, opened its Boulder location 18 months ago. Featuring creative design, editorial and finishing services, the Boulder facility has attracted a mix of regional and national clients, and been so successful that it recently expanded, more than doubling its floorspace. Sound Lounge Everywhere provides further means for growth and an ability to offer clients complete picture and sound services.

“We’re super excited to partner with Sound Lounge in bringing world-class audio services to Boulder,” states 11 Dollar Bill managing partner Lisa Effress. “Our intent is to provide innovative creatives with an inviting environment and the same high-quality services they receive in New York and L.A. Sound Lounge Everywhere fits perfectly with that goal.”

The two studios are linked via customized hardware that enables the streaming of high-quality video and uncompressed, multi-channel audio with virtually no latency. Web cameras and talkback modules allow the two parties to communicate. The room features Bowers & Wilkins 804 D3 Series speakers, which were specifically chosen based on how accurately they present the music and audio experience.  “All of our Sound Lounge rooms are outfitted with Bowers & Wilkins, they’re incredibly accurate and known for reproducing the sound just as it was intended,” said Tom Jucarone, Sound Lounge partner and mixer. “In our business, we need to be able to hear every detail and their 800 Series D3 range delivers that.”

Sound Lounge inaugurated “Everywhere” last year in partnership with Boston editing house Editbar. Numerous New England-based agencies and brands have taken advantage of the service, including Royal Caribbean, ETrade, US Cellular, Dunkin Donuts, Bank of America, McDonald’s, Samuel Adams, Hyatt, Puma, Subway and WaWA.

It’s the closest thing to working in the same room. “We’ve made the process seamless from booking the session to completing the mix,” explained Rosenberg. “Clients interact with mixers and voice talent just as they would if they were in the same facility.”