Carolyn Pedrossian has been promoted to head of production of Sweetshop’s U.S. operations. 

Pedrossian has been with Sweetshop since 2017 as bidding producer. In her new role, she will join the U.S. management team and oversee all productions that come out of the U.S. office. 

Laura Macauley Thoel, managing director of Sweetshop’s U.S. operations, said, “Carolyn has really impressed me with her dedication, creativity and smarts. She’s been a driving force behind a lot of our key jobs, and has done it by focusing on facilitating the best possible expression of an idea no matter the timings or hurdles or budget. We couldn’t be more excited about her taking the lead production role, affecting the work, the growth, and the culture of the Sweetshop itself.”

Pedrossian has had stints at production companies, including HSI and at Superprime, working with directors the Malloys, David LaChapelle, James Gray and Joseph Kahn. She has partnered with agencies, including McCann, Wieden + Kennedy, CP+B, Leo Burnett, Grey/Townhouse, Deutsch, 72 and Sunny and mcgarrybowen, and with brands such as Chrysler, Honda, Land Rover, Target, Walmart, Ulta, Wet & Wild, Google, Verizon, Pepsi, Dick’s Sporting Goods, Venus and Mastercard.