Monday, May 21, 2018
You are here:

Director Jim Jenkins, McCann NY Team On "Monumental" Monday For MGM National Harbor Casino

By

Robert Goldrich
Monday, Apr. 16, 2018

1415 views

Log in or register now!

McCann NY created this campaign designed to drive weekday business to MGM National Harbor, the casino and resort in Washington DC. While Friday night is regarded as a great night to enjoy a casino, what about the other weekdays?

To consider those possibilities on Monday through Thursday, McCann teamed with director Jim Jenkins of O Positive to personify each of those days in different spots, including this one in which a guy who’s Monday bemoans all the fun folks are having on his night at MGM National Harbor. The campaign asserts that "Every Day is Monumental" at MGM National Harbor.

Credits

Client MGM National Harbor Agency McCann NY Tom Murphy, Sean Bryan, co-chief creative officers; Chris Mitton, executive creative director; Nir Refuah, executive technology creative director; EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney, creative directors; Joe Konietzko, executive strategy director; Dan Wilkos, strategy director; Karishma Shah, social strategist; Nathy Aviram, chief production officer; Chance Bassett, sr. producer; Dagmar Wong, sr. integrated producer; Katie Boyko, producer. Production O Positive Jim Jenkins, director; Marc Grill, Ralph Laucella, exec producers; Darren Lew, DP. Editorial Crew Cuts Jake Jacobsen, editor; Nancy Shames, exec producer; Diana Seldin, producer. Color Nice Shoes Chris Ryan, colorist. Audio Post Sonic Union Paul Weiss, mixer

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/75974/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/75974/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/75974/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/75974/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Monday, May. 21, 2018

When the filmmaking Duplass brothers sat down to list their top 10 movies...

Monday, May. 21, 2018

The 2018 Billboard Music Awards paid tribute to the students and teachers...

Sunday, May. 20, 2018

Deadpool and his foul-mouthed crew of misfits and malcontents have taken...

Recent SPW Releases

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top